Welcome to Independent Web Marketing
We specialise in helping small and medium sized businesses set up a new website, or restructure an existing one that isn’t performing to its full potential.
We keep costs down by trimming out the irrelevant stuff and focusing on the key fundamentals that actually make a website successful. To do that effectively, we embrace the latest Artificial Intelligence related tools – using them to analyse performance, sharpen content, and make smarter decisions faster than was ever possible before.
Perhaps the most important thing we do is take the time to look at your site through the eyes of a potential customer. Ultimately, it’s about generating sufficient confidence for them to have no reason to look at a competitor’s site – and AI helps us get that right with far greater precision.
In simple terms, we design and build websites. We host them. We get them indexed and highly ranked by search engines – with AI-driven SEO analysis giving your site a real edge. We integrate Customised AI Chat Assistants that engage your visitors and answer their questions around the clock. We help you manage your content. And we provide ongoing support whenever you need it.
Customised AI Chat Assistants
Your website should include an AI assistant that handles enquiries around the clock.
It greets every visitor, answers their questions and handles enquiries or orders, day or night, even when you’re busy or closed. No more missed enquiries because someone couldn’t find what they needed. No more potential customers drifting off to a competitor. It works like a knowledgeable member of staff who’s always available, never off sick and never off duty. More enquiries, less effort.
We Understand ……
We understand that either need help establishing a brand new website, or have probably already spent money developing an existing website with a different provider, recognise that it is not performing for you and know you need to do “something”, but don’t want to spend a lot more getting it fixed.
We also understand that you may not be – and don’t want to be! – that “technical”. You just want someone to explain what you need to do, why you need to do it, and then to get on and do it for you.
We also understand that you want access to objective advice, practical help and ongoing support “on tap” whenever you need it in the future. Basically you want access to helpful, knowledgeable and reliable people who understand what you are trying to achieve, and you like the idea of a “human” being at the end of a phone, rather than a support ticket or call centre style operation.
We approach all this in a very logical manner. Our first priority is to understand what you do, how you do it, and who your customers are. We then build or restructure your website factoring in how customers actually use a website, along with a number of key fundamentals that are either important to customers or Google – or which are just sound common sense.
“A website is like a pair of binoculars – amazing if focused properly but very frustrating if not”.
What Do We Do?
We walk you through how a successful website works in today’s world. If it’s a new website, we’ll build it with all the key fundamentals in place – including the latest AI tools to help it perform from day one.
If it’s an existing website, we look at what’s working, what isn’t, and what’s missing entirely – then use what you have as the starting point.
That means making sure your site is optimised for Google, has an SSL certificate, works perfectly on mobiles, is easy to navigate and has clear, up to date content.
We’ll also integrate an AI chat assistant – so your website actively engages visitors, answers their questions and captures enquiries around the clock, even when you’re not there.
How Do We Do It?
Our normal starting point is to restructure your website using your existing look, pages and content as a basis – refocusing everything on what actually matters: generating results.
Your customers need to feel confident about doing business with you, and to know exactly what to do next. Where it makes sense, we’ll integrate a Customised AI Chat Assistant so your website site is actively working to engage visitors and capture enquiries at any hour of the day.
We build and host your website on our fully managed WordPress platform, so we can guarantee reliability and provide ongoing support whenever you need it. When the site is ready, we handle the migration process for you – no technical headaches, no disruption to your business.
Key Fundamentals
First impressions are vital in building customer confidence.
Your website has to look good and work easily across every type of browser and device.
It has to be easy to navigate and contain up to date information that makes the customer want to “buy”.
It also has to be found via search engines using key words that people actually use to find businesses like yours.
It has to contain strong calls to action so the customer knows what to do next – ie call you, complete a form or buy online.
How Long Does It Take?
It depends on how complex or large the website is. There is no shortcut to ensuring all the key fundamentals are in place, and everything we do has to be done thoroughly and properly but we can normally restructure and migrate a small site within a week.
What Does It Cost?
Costs ultimately depend on how complex or large your website is, but we can normally restructure and migrate a small site for around £500 plus VAT (one-off), and charge from as little as £39 plus VAT per month for hosting on our fully managed WordPress platform.
Ongoing Support
We pride ourselves on our support. We realise that you need help and advice “on tap” by phone and email from people who understand – and care about – your business and can help you to deliver results by getting more visitors to your website, turning more of these visitors into enquiries and sales, reducing admin time, and generally making your business more efficient.
We use reliable technology for our hosting platforms to ensure that your email and web site are always operational, and support this with ongoing help and assistance over the phone and by email as required.
Training
We can either show you how to manage and update your own content and marketing campaigns, or can manage all of this for you.
We also provide a website editing and marketing service on a “pay as you go” hourly basis.
What To Do Next
Call us for a no obligation chat about your website and what you are looking to achieve on 01526 352919, or complete our online form and we’ll get back to you.
Other Services
We register domains, we provide mailboxes, we provide secure data backup and sharing services, and we provide site marketing services.
“We trim out all the irrelevant stuff, and focus on the key fundamentals that do matter, and which make a website successful.”
Key Takeaways
- Independent Web Marketing offers tailored website design and marketing services for small and medium-sized businesses.
- They focus on creating user-friendly websites that enhance customer confidence and generate leads.
- Key fundamentals include a visually appealing design, easy navigation, and effective SEO strategies.
- They provide ongoing support and training to help clients manage their websites and marketing campaigns.
- Costs depend on website complexity, with small site restructuring starting around £500 plus VAT and monthly hosting fees from £39 plus VAT.