Sally Dodge Coaching – What the Business Does

Sally Dodge Coaching provides positive psychology coaching for women who want more confidence, clarity, resilience, purpose and joy. Based in Lincolnshire, Sally works with individuals, teams and companies worldwide through Zoom, in-person sessions and outdoor “Walk and Talk” coaching.

Case Study

Sally Dodge Coaching is led by Sally Dodge, a qualified Positive Psychology Coach who supports clients to move from surviving to flourishing. The business focuses on helping women understand their thinking, build confidence, strengthen resilience and take practical steps towards personal and professional goals.

The website presents coaching as a friendly, confidential and evidence-based partnership. Sally’s approach centres on supportive conversations, strategic questions and specific exercises that help clients see situations differently and create new patterns of thought and behaviour. The site explains that clients often come to coaching when they feel stuck, overwhelmed, burned out, ready for change, pulled in different directions or keen to rediscover meaning and balance.

Services are tailored to each client rather than packaged in a single fixed format. The free initial consultation explores the client’s current position, priorities, goals and preferred coaching format. Sessions are available online via Zoom, in person depending on location, or as “Walk and Talk” outdoor sessions. Session lengths are stated as 45–60 minutes, with weekly or bi-weekly scheduling.

Sally’s background adds depth to the coaching offer. The site states that she has over 30 years of career experience across financial services, executive recruitment in Dubai and HR. Her listed qualifications include a Diploma in Coaching & Positive Psychology, Certified Alcohol-Free Performance Coach, NLP Practitioner, CIPD Level 5, ICF Accredited and EMCC Accredited.

The website also presents testimonials from clients in London, Nottingham and Peterborough, highlighting accountability, reflection, practical tools, renewed confidence and professional coaching conversations.

Website Technology & Features

Platform/CMS: This website is built with WordPress.

Relevant WordPress features: content-managed service pages, testimonials, contact details, image-led page sections, navigation menus, footer quick links, privacy page and social links.

Verified plugins/modules: Ninja Forms; TermsFeed Generator.

Notable features: request callback form, online enquiry form, free discovery call calls to action, cookie consent notice, email and telephone contact options, Facebook and Instagram links.