Paper Trails of Rocky River

What the Business Does
Paper Trails of Rocky River is a specialty stationery boutique founded in 2007, offering greeting cards, custom stationery and full-service wedding invitation design for clients primarily in the Cleveland, Ohio area. The shop emphasises bright design, witty charm and personalised service.

Case Study
Founded in 2007, Paper Trails of Rocky River built its business on the principle that encouraging written communication enhances self-expression and relationships. The store dedicates over 1,000 sq ft to specialty paper products and stationery.
In the “Everyday” segment of the business, the shop offers thousands of greeting cards for any occasion, curated from noted designers such as Ladyfinger Letterpress, Hello Lucky and Ecojot, emphasising humour, style and uniqueness.
For weddings, Paper Trails provides a full consulting service: clients meet with bridal managers to select save-the-dates, invitation sets and accessories (programme cards, place cards, signage). The process includes an initial appointment, customisation of paper, fonts, colour and design, followed by order placement and pickup. A typical invitation-set average spend is stated as US $500–1,000 per 100 sets.
In the “Workday” or corporate branch, the shop serves clients needing personalised stationery, branding communications, self-inking stamps and other business-paper needs. Overall, Paper Trails emphasises high-quality product lines, customised service and both retail and special-order capability.
The website presents clear service categories (‘Everyday’, ‘Wedding Day’, ‘Workday’) as well as appointment scheduling, product line descriptions and a physical store location in Rocky River, Ohio. Contact details and store hours are provided.

Website Technology & Features

  • This website is built with WordPress (the site footer notes it is “designed and hosted by Independent Web Marketing”).
  • Relevant WordPress features: the site includes a blog/news section, category-based product/service pages, contact form for appointment requests.
  • Theme/framework: not explicitly identified in source.
  • Verified plugins/modules: not specifically listed in the source code.
  • Notable services/features: appointment scheduling via contact form, product category navigation (“Everyday”, “Wedding Day”, “Workday”), email newsletter signup (“Join our Newsletter” for PaperPERKS).
  • Hosting/CDN: The site is hosted and designed by Independent Web Marketing, which offers managed WordPress hosting.