AI Website Health Check
AI Website Health Check
Service
A detailed written report on your website, assessing it as a whole and then page by page, and setting out exactly what to improve and in what order. We then carry out the core recommendations, rewrite your SEO and content, and set up a customised AI chat assistant trained on your business.
The AI Website Health Check reads every page of your website, measures what works and what does not, and turns it into a prioritised, evidenced plan. We then do the work: rewriting titles, descriptions and content, filling the gaps, making the site readable by AI search engines and training a customised AI chat assistant on the result.
Every finding and every change is checked by a person before it reaches you or your website.
pages in a typical report
read and assessed individually
typical time to complete the content work and AI assistant
answers for your visitors from your AI chat assistant
Why does your website need
an AI Health Check now?
Artificial intelligence has changed how websites are found, read and managed. A website that was perfectly adequate three years ago can now be quietly invisible to a growing share of its potential customers, without anything on it getting worse.
Google reads
with AI
Google now uses AI to understand what a website actually does and how well it answers the questions people are asking, not just which keywords it contains.
Searches are
conversations
People type and speak longer, whole-sentence questions. Pages written as brochures rarely match them; pages written as answers do.
People ask
AI directly
More and more people skip the results page and ask ChatGPT, Gemini or Google’s AI Overviews. If the AI cannot find your answer, it quotes someone else’s.
That is why we are moving every website we host onto an AI driven Website Management Service. It lets us monitor, manage, update and improve the sites under our umbrella more thoroughly, much faster and far more economically than was possible before. The Health Check is the first step.
What is an AI Website
Health Check?
It is a full written assessment of your website, produced by AI that we have primed and directed, and then checked line by line by us. It shows exactly where your website stands today, what it is already doing well, and what should be improved to keep it competitive. It looks at the site as a whole first and then works through it page by page.
AI reads and understands your content in a way older automated tools could not. It picks up inconsistencies, repetition, spelling mistakes, thin or missing content, and wording that says the same thing on page after page. It also notices things a person reviewing a site by hand tends to miss, simply because it reads every page with the same attention rather than skimming the fortieth one.
In the past a report like this took us hours, sometimes days, to produce by hand, and that was before anyone started on the work it recommended. The AI now does that heavy lifting in minutes, which is what makes the rest of this service practical.
Evidence, not opinion
- Every finding is backed by something measurable. Where the report says something is wrong, it says where, how often and what to change it to:
- a word count
- a page that returns an error
- a phrase repeated across forty pages
- a title too long for Google to display
- a question customers ask that your site never answers
How is it different from a
manual website review?
The difference is less about cleverness than coverage. A person reviewing a website by hand has to choose where to look. The AI does not, so it reads everything, and we spend our time checking its findings rather than hunting for them.
| Typical manual review | AI Website Health Check | |
|---|---|---|
| Time to produce | Hours or days | Minutes, then checked by us |
| Pages reviewed | Usually a sample of key pages | Every page, with the same attention |
| Repetition across the site | Hard to spot by eye | Found and counted automatically |
| AI search readiness | Rarely checked | Crawler access, structure and markup checked |
| Missing pages | Seldom covered | Full content gap analysis and build plan |
| Suggested wording | General advice | Current wording beside a rewritten version |
| Putting it right | Quoted and scheduled separately | Carried out by our AI editing tool, checked by us |
| How often | Once every few years | Monthly at first, then every two months |
What does the Health
Check report cover?
Every report follows the same structure, tailored to the kind of organisation you are: a business, a shop, a charity, a church, a club or a practice. A typical report runs to 18 to 26 pages.
Summary
The two or three things that matter most, in plain English.
What your organisation does
Written from your own site, so you see how a search engine or an AI reads you.
Who your visitors are
The distinct types of customer arriving at your site and what each needs.
What the website does well
So nothing that is working gets broken.
What it does not do well
Specific, evidenced faults, each with its fix.
The case for an AI chat assistant
What one would answer on your site, and why.
Titles, descriptions and content
Where the wording is weak, repeated or off target.
Competitors and search terms
Who ranks for what you sell, and the searches worth targeting.
Getting found by AI search
Whether ChatGPT, Gemini and AI Overviews can read and quote you.
Content gap analysis
The pages your site is missing, ranked by commercial value.
Rewriting examples
Your current wording beside our suggested replacement.
Title and description examples
Current and rewritten, with character counts.
If this were our business
What the AI would do to grow your organisation if it were in charge.
What a report looks like
We ran the Health Check on our own website before offering it to anyone else. These pages are from that report. It found plenty for us to put right, including around ninety old news posts of under fifty words and nine pages competing against our own client case studies for the same searches.
The report
Current wording, rewritten
Duplicate content found
What does the Health
Check actually check?
Behind each section of the report sits a set of specific checks. These are the ones we run on every site, with the kind of thing each one finds.
Structure and technical foundations
- Headings. Whether each page has one clear main heading. We regularly find homepages with none at all.
- Broken links and missing pages. Including footer and menu links that fail on every page of the site.
- Duplicate and competing pages. Two pages chasing one search, so Google picks one, rarely the one you would.
- Navigation. Whether a visitor can reach About, Contact, Delivery or Pricing from the menu.
- Structured data. Present and correct. One recent report found product data naming the seller as the site’s tagline.
- Images. Missing alt text, and oversized files: one homepage loaded a 1.2MB photograph that saved properly was 196KB.
- Leftovers. Placeholder posts, test products, default pages and settings that were never switched off.
- Sitemaps and analytics. Whether Google knows about every page, and whether change can be measured.
Content and wording
- Where the words are. A site can hold 18,000 words and still say almost nothing outside its product pages.
- Repetition. In one report a single sentence dodging the delivery time appeared in 62 of 71 descriptions.
- Thin pages. Too little on them to rank or to be worth reading, dragging down the whole site.
- Consistency and accuracy. Spelling, American spellings on a British site, prices or hours that disagree.
- Tone. Whether the site speaks in one voice, or switches to legal boilerplate halfway through.
- Proof. Reviews, testimonials, case studies and named examples, and whether there are any at all.
Search and AI visibility
- Page titles and descriptions. Every one, for length, duplication and whether it says what makes the page different.
- Keywords and competitors. AI research into your market, who ranks, and the terms customers actually type.
- Conversational searches. The whole-sentence questions people now ask, and whether you answer them.
- AI crawler access. Whether GPTBot, ClaudeBot, PerplexityBot and Google-Extended can reach your site at all.
- Internal linking. Whether your pages connect into a body of expertise or sit as isolated islands.
What is a content
gap analysis?
It is the part of the report that looks at what your website does not say at all. Most reviews only check the pages you already have. The content gap analysis identifies the pages you are missing, ranks them by commercial value, and sets out a plan for writing them.
This matters more now than it did even a year ago, because AI search surfaces answers, not capability statements. A page that says “we offer a range of services to suit your needs” contains nothing a machine can lift and quote. A page that says what the service is, what it costs, how long it takes and who it suits does.
- The gaps, ranked by value. Usually the missing essentials first: no stated delivery or lead time, no sizing or pricing information, no About page.
- The questions your site cannot answer. Real questions a customer would ask, in their own words, that nothing on your site answers.
- A page build plan. Every missing page with its address, what it answers, the search it targets and a suggested length.
- A sequence. Which pages to write first, so each phase is worth doing even if nothing follows it.
Written once, used twice
- Every page in the plan does two jobs. It is a new way in from Google and AI search, and it is new knowledge for your AI chat assistant to answer from. You are not paying for SEO work and then separately for a chatbot’s knowledge base.
We prove the gaps
by asking AI
We do not just assert that a gap exists. We ask an AI search engine the question a customer would ask, and quote what comes back. This is what happened for one small online shop.
How long does a made-to-order item from this shop take to make?
“The search results did not contain details about the production timeline or turnaround time for orders.” It suggested the customer “contact them directly”.
Asked about postage and returns, it returned the returns pages of four competitors instead. In both cases a customer ready to buy was sent towards an email, or a competitor. One page fixes it.
How does the service
work, step by step?
There are three stages, and all three are part of one service.
The Health Check and review
We prime the AI with your website, your sector and what you are trying to achieve, and it produces the report. We check it thoroughly, send it to you, and call to talk it through. Read the final section in particular: we asked the AI what it would do to develop your business if it were in charge.
Updating your SEO and content
Our AI Website Editing Tool implements the recommendations: titles, descriptions, headings, rewritten content, FAQs, structured data and the core fixes. It does in hours what used to take days, with our team, Jake, Julian and Heidi among them, overseeing and checking every change. More on our AI Website Restructuring and Management Service.
Integrating your AI chat assistant
We set up a Customised AI Chat Assistant trained on your own website and business. Visitors ask in ordinary English and get an immediate, relevant answer, 24 hours a day. It answers from your own content and says when it does not know, recommends the right product, service and page, captures enquiries out of hours, and lets you read the conversations.
The order matters
- An assistant is only as good as what it has been given to read, so the content work comes first. If your site cannot say how long delivery takes, neither can the assistant.
How does it help you get
found by AI search?
AI search engines scan parts of a page in real time and lift the passages they can extract cleanly and attribute with confidence. The aim is no longer only to rank in a list of links; it is to be the source the AI quotes.
more visibility in AI-generated answers from adding statistics, quotations and cited sources to content, according to peer-reviewed research from Princeton University, Georgia Tech and others, presented at the KDD 2024 conference. The recommendations in every Health Check are built on that work.
Answer first
Each key page opens with one or two sentences that answer the question in its title outright.
Question-shaped headings
Headings written as the questions customers ask, each followed by a short, complete answer.
Specifics
Prices, timescales, sizes, numbers and named examples rather than general claims.
FAQs with structured data
So search engines read your questions as questions, kept in step with the copy.
Summary blocks
A few plain sentences at the top and bottom of key pages that give an AI a clean summary.
Complete business information
Name, address, services, delivery and returns in machine-readable form, stated consistently.
Proper internal linking
Related pages linked to each other, so your site reads as a connected body of expertise.
Open to AI crawlers
No robots rule or security setting silently blocking the AI engines from reading you.
This page follows every one of those practices itself. There is more on the Search Engine Optimisation side of what we do.
What does the AI Website
Health Check cost?
Contact us for your Health Check report and we will send you our pricing with it. That way you can see exactly what your own website needs before deciding anything.
Monday to Friday, 9am to 5pm UK time, or send us a message.
What the service includes
- The Health Check report and our review of it with you
- SEO and competitor analysis
- Re-optimising your core SEO: page titles, descriptions and headings
- Improving your existing content
- Implementing the report’s main recommendations
- Setting up and training your customised AI chat assistant
Your existing hosting and other current charges stay as they are.
How long does it take?
Visitors see the improved content and the assistant the moment they go live. Search engines take longer, because Google has to revisit each rewritten page before rankings move; that usually shows over the following few weeks, and sometimes within days.
Minutes
The AI generates your report.
Next
We check every finding and send it to you.
A few days
Once you say go, the SEO work is scheduled.
7–10 days
Content improvements and your AI assistant are typically complete.
Following weeks
Google revisits and re-evaluates the rewritten pages.
What happens after the
first Health Check?
Once the initial work is done, we recommend we keep going: monitoring the site, running further Health Checks, dealing with whatever they find, reviewing the SEO and keeping your AI assistant’s knowledge current. Monthly to begin with, then every two months once the site is established.
Before:
Reactive
Things get fixed when something goes wrong, and the site sits largely unchanged between redesigns.
Now:
Proactive
The site is checked regularly and continually improved as your business, competitors and search change, at a fraction of what that used to cost.
See our Website Management and Support service for how this fits alongside the day-to-day help we already provide. If your website needs a redesign or new features, AI now lets us do that far more cost-effectively too; our Website Restructuring Service covers the larger jobs.
Does AI replace the people
who look after your website?
No. AI now does much of the heavy lifting, but it does not replace us. Even a few months ago this level of analysis and optimisation would have taken considerably more time and cost considerably more.
What the AI does
- Reads every page and measures what it finds
- Researches your market and competitors
- Drafts the report, the rewrites and the new pages
- Makes the approved changes to your site
What we do
- Prime it with your business and goals
- Check every finding before you see it
- Decide what should be implemented
- Review every change before it goes live
Anything that states a fact about your business, such as a price, a lead time, a measurement or a safety claim, comes back to you to confirm before it is published. Nothing changes on your website without your sign-off, and the copy is written to sound like you, not like a corporate brochure.
Where can I see
it working?
These client websites have been through the process and carry their own AI assistant. Use the floating bar on each site to ask it a relevant question.
Related AI services
AI Website Restructuring & Management
Humans still run the project, but our AI driven service speeds up restructuring and ongoing management. How the two work together.
Customised AI Chat Assistant
A WordPress AI chat assistant trained only on your own content, so it answers accurately, does not hallucinate and captures enquiries around the clock.
AI Chat Assistant Examples
Live examples of customised AI chat assistants we have built, including Cleveland Distribution, and what each one does.
AI Chatbots
Add our AI chatbot to turn your website into a 24/7 sales and support assistant that answers questions, captures enquiries and guides visitors to act.
AI vs Conventional Chatbots
A conventional chatbot follows a script. An AI assistant understands the question. Why that difference matters to your visitors.
AI for Small Business Websites
Practical uses we have tested and implemented, from chat assistants to content and structure, rather than AI for its own sake.
Search has changed faster in the last two years than in the previous ten, and most websites have not changed with it. The AI Website Health Check shows you precisely where yours stands: what works, what is costing you visitors and enquiries, what is missing, and what to do about each, in order.
Because AI now does the heavy lifting, the fixes happen in days rather than months, the site keeps improving afterwards instead of standing still, and your visitors get an assistant that answers them at any hour. People stay in charge throughout: we check the work, and you approve it.
Ask for your AI
Website Health Check
If we already host your website, we will send your report and call to talk it through. If we do not, we will run one on your current site, wherever it is hosted. Either way, your pricing comes with the report.
Frequently Asked Questions
What does the AI Website Health Check cover?
Your site as a whole and then page by page: headings, broken links, duplicate pages, structured data, images, page titles and descriptions, repeated or thin content, competitors and search terms, whether AI search engines can read and quote you, and the pages your site is missing altogether.
How much does the AI Website Health Check cost?
Contact us for your Health Check report and we will send our pricing with it. The service includes the report, the SEO and competitor analysis, the core SEO and content improvements, and setting up and training your customised AI chat assistant.
How long does the work take?
The report generates in minutes and is then checked by us. The SEO work can normally be scheduled within a few days of your go-ahead, and the content improvements and AI assistant are typically completed within 7 to 10 days.
Is the report written by AI?
Yes, after we have primed it with your site, your sector and your goals. Every finding is then checked by a person before the report is sent to you, and anything that states a fact about your business comes back to you to confirm.
What is a content gap analysis?
The part of the report that identifies the pages your website is missing, lists the customer questions it cannot answer, and sets out a ranked, phased plan for writing the missing pages, each one sized for both search and your AI assistant.
Will the Health Check help my site appear in ChatGPT and Google’s AI Overviews?
It checks whether AI crawlers can reach your site and sets out the changes that make your pages easy for AI systems to quote: answer-first openings, question-shaped headings, specific facts, FAQs with structured data and summary blocks. We then make those changes for you.
How is it different from a manual website review?
A manual review usually samples key pages and takes hours or days. The AI reads every page with the same attention in minutes, counts repetition across the whole site, checks AI search readiness and produces a content gap analysis, and we check every finding.
Do I have to act on everything in the report?
No. The report is a roadmap. The service covers the core recommendations, and you decide what else to action and in what order.
Do I need to write anything myself?
No. We start from what is already on your site plus a conversation with you. You answer questions, read the drafts and approve them; the AI and our team do the writing.
Will my hosting charges change?
No. Your existing hosting and other current charges stay the same. We will tell you before any work outside the service is charged for.
How often should the Health Check be repeated?
We recommend monthly to begin with and every two months once the site is established, so problems are caught early and your AI assistant’s knowledge stays current.
Can you run a Health Check on a website you do not host?
Yes. Call us on 01526 352919 or use the contact form and we will run one on your current site, wherever it is hosted.
Key Takeaways
- The AI Website Health Check is a detailed written report on your website, assessed as a whole and then page by page, checked by a person before you see it.
- It covers structure, content, titles and descriptions, competitors, AI search visibility and a content gap analysis of the pages your site is missing.
- We then carry out the core SEO and content work and set up a customised AI chat assistant trained on your business.
- The SEO work is normally scheduled within a few days, with content and the assistant typically complete in 7 to 10 days.
- Contact us for your Health Check report and we will send our pricing with it.