Designer Equestrian

What the Business Does

Designer Equestrian Ltd delivers a personal stylist service for riders, creating bespoke, co-ordinated collections for the rider, horse and stables. The company also offers ready-to-wear items and equipment, working closely with luxury brands to curate fit, function and style for clients in the UK.

Case Study

Designer Equestrian Ltd positions itself as a dedicated personal styling partner for the equestrian community. The business provides one-to-one consultations to understand each client’s equestrian lifestyle and requirements, then curates outfits and equipment accordingly. Its core proposition centres on personalisation, with handmade custom products and complete, co-ordinated looks spanning rider apparel, horse wear and stable touches.

Alongside bespoke work, Designer Equestrian maintains a selection of ready-to-wear pieces and essentials such as stirrups, safety vests, boots and girths, enabling clients to top up day-to-day needs. The team emphasises deep product knowledge and fit guidance, drawing on more than 30 years’ experience as riders and within equestrian fashion across the UK, France and Italy. This expertise supports clients ranging from world-class competitors to celebrity riders and style-conscious owners who value premium materials and a refined aesthetic.

The brand highlights close partnerships with luxury manufacturers, including Italian-made helmets such as the Cromo 2 KEP with custom options. Communication channels include phone and email, and social touchpoints span Facebook, Instagram and TikTok. Overall, Designer Equestrian presents a high-touch, concierge-style service that blends bespoke craftsmanship with selective retail to deliver polished looks from the stables to the street.

Website Technology & Features

  • Platform/CMS: This website is built with WordPress.
  • Relevant WordPress features: Shopping cart display with currency and item count; content pages for About, Brands, Bespoke and Contact; embedded video on the home page; social profile links.
  • Notable services/features: Shopping cart indicator (“(0) £ 0.00”); contact details (telephone and email) provided on site.
  • Attribution: Site design and hosting credited to Independent Web Marketing in the footer.