Cartoon World

What the Business Does

Cartoon World presents the archive of artist and cartoonist Bill Asprey and his collection of classic and vintage cartoon art. The site offers original artwork and digital downloads, including series such as Love Is…, The Big Friendly Giant and Friendship Is…, to buyers worldwide. It also introduces the Cartoon World Foundation, which preserves and exhibits this body of work.

Case Study

Cartoon World is the online home for Bill Asprey’s lifelong cartooning career and curated collection. The site welcomes visitors with a clear introduction to the Cartoon World Foundation, outlining its mission to preserve Asprey’s original artwork and a wider archive spanning more than a century of cartooning. Featured bodies of work include Love Is… by Kim Casali, illustrated by Asprey, Roald Dahl’s The Big Friendly Giant, Aphrodite and Friendship Is…; alongside an extensive “Private Collection” of British and American classics.

Navigation is organised by series and themes, making discovery straightforward. Dedicated sections highlight Love Is… (with black-and-white dailies and Sunday colour editions), BFG and Friendship Is…, plus a broad “Miscellaneous” area covering artists and strips such as Frank Bellamy, H. M. Bateman, Andy Capp, Rupert Bear and more. Individual product pages provide artwork details, dimensions for originals, and specifications for downloadable files.

Commercially, the site supports two key outcomes: showcasing the archive for education and reference, and enabling supporters to purchase originals or licensed downloads. A contact route is provided for permissions and rights queries, with clear statements that Love Is… material is exclusively © Minikim Holland B.V. Newsletter signup is promoted for updates on new uploads and news from the archive. The footer confirms ownership and points to a sitemap and privacy policy, reinforcing transparency and straightforward site structure.

Website Technology & Features

  • Platform/CMS: This website is built with WordPress.
  • WordPress features:
    • WooCommerce product pages with variable options (e.g., “Original” or “Download”) and “Add to basket”.
    • Structured product categories for series and artists.
    • Site search and newsletter signup.
    • Contact form.