Maryland Healthy Weighs

What the Business Does

Maryland Healthy Weighs provides weight-loss coaching and resources for individuals, delivered via in-clinic support, livestreams and online materials. The business serves customers from its Cambridge, Maryland office and online, selling HMR® meal-replacement foods and sharing practical guides, meal plans and recipes. The site highlights outcomes from live programmes since 2010.

Case Study

Maryland Healthy Weighs (MHW) offers structured support to help people lose weight and maintain results. The site sets out an accessible approach that prioritises realistic, sustainable eating habits, and reports an average loss of 40–50 pounds among participants in its live programmes since 2010. Users can explore an online Weight Loss Guide, Resources and Success Stories sections to understand the approach and read outcomes from past clients.

MHW runs weekly group discussions, with options to attend in person at its Cambridge office or join via livestream. The “What does this website offer?” update explains how the free livestream allows users to practise meal planning and ask questions in real time.

The Services area describes paid support such as help planning quick and healthy meals and snacks, with appointments arranged through the office. The Resources area provides grocery lists, sample meal plans and recipes, and the site includes a downloads section for programme materials.

Commerce is integrated throughout. The Shop features categories such as Shakes and Puddings, Entrees, BeneFit Bars, Soup and Cereal, Gluten Free and Vegetarian, with product-category and product listing pages. The shop states that customers can purchase securely using leading debit and credit cards, receive order confirmations by email and track dispatch notifications.

Contact information is prominent, including address, phone and email, plus an online enquiry form for programme questions and clinic options.

Website Technology & Features

  • Platform/CMS: This website is built with WordPress. The footer states it is “designed and hosted by Independent Web Marketing.”
  • Ecommerce: WooCommerce (product-category URLs, cart and checkout flows).
  • Notable features: User accounts (login/register), shopping cart and checkout, product categorisation, testimonials/success stories, downloadable resources, contact form.
  • Hosting/CDN: Hosted by Independent Web Marketing (stated in footer).