Websites
Setting up a new website
or restructuring an existing one
Whether you are setting up a brand new website or restructuring one that has not been fulfilling its true potential, the main objectives are usually the same.
Recent websites
we have built
The destination
is the same
A clearer, more effective, better performing website. The only difference is the starting point.
Raise your
profile
Attract more relevant visitors: people who stay longer, return more often and are more likely to recommend you.
Increase
conversions
Turn website visitors into enquiries, enquiries into bookings, or enquiries into actual sales.
Reduce
admin time
Give customers clear, useful, up-to-date information online, rather than answering the same questions manually.
Build
confidence
Build confidence and loyalty with customers, suppliers and anyone else who interacts with your business.
From static brochure
to an active part
of your business
A successful website is no longer just about attractive pages. It needs to be clear, well structured, useful, easy to navigate, and easy for Google and other AI-driven systems to understand.
We use AI tools to analyse existing websites, identify missing or outdated content, review page structure, improve wording, assess search opportunities, compare competitors and highlight where improvements are needed.
We can also add a customised AI Chat Assistant, giving visitors instant answers, guiding them to the right information, capturing better enquiries and reducing repetitive admin.
How we build
your website
Where many agencies focus on showing off their design abilities, we explain everything in plain English and in a logical order.
Design
We create a responsive, mobile friendly design by adapting one of our templates to your style and colours: the same robust chassis, any make, model or colour of car.
Structure
We set the site up on our cloud hosted platform, with its easy to use content management system, then create your site structure and menus.
Content
We add your content, new or migrated from your existing website, tidy and re-organise it where relevant, then show you how to add content yourself.
Optimise
We check your page titles, descriptions and general content, and make sure the site is properly optimised for the search engines.
Everything about
websites
How A Successful Website Works
Improve your website with AI tools, smarter structure and built-in chat assistants that guide visitors, boost SEO and turn more clicks into customers.
Key Fundamentals
Own your domain, use domain email, run a responsive site, secure it properly and keep it current. The basics everything else rests on.
Website Design
Templated or bespoke responsive websites on our managed WordPress platform, with e-commerce, unlimited pages and as much or as little hand-holding as you want.
Website Hosting
Managed WordPress hosting with an easy content management system, SSL, updates and support. Not a locked down platform: you keep control of your site.
Artificial Intelligence
We research and test before adopting anything. Where AI genuinely helps a small business website, and where it does not.
Website Management & Support
Content editing, updates and technical help charged by the half hour from £50 plus VAT, so you only pay for the work you actually need.
FAQs
Common questions about restructuring an existing website, what it costs, how long it takes and who we work with. Plain English answers, no jargon.
AI Website Health Check
A written AI report on your website, page by page, then the fixes done for you: SEO, content and a trained AI chat assistant. Ask for your report today.
Common questions about setting up or restructuring a website
- Why you shouldn’t try and build your own website
- What do you need?
- Why do my competitors rank higher than my website in Google?
- Why is it important to optimise individual web pages for search engines?
- Why is a responsive mobile friendly web design important?
- Why is it important that website pages load fast?
Frequently Asked Questions
Should I restructure my existing site or start again?
Usually restructuring. Where the existing content is sound, reworking what you already have is quicker and cheaper than a rebuild, and you keep the search history you have built up.
What does restructuring actually change?
Page structure, menus, wording and the way information is presented, so visitors find what they need faster and Google and other AI driven systems can understand the site properly.
How does AI fit into a new or restructured website?
We use AI tools to analyse the existing site, find missing or outdated content, review page structure, improve wording and compare you against competitors. A person reviews everything before it goes live.
How much does it cost?
Website set up and restructuring starts at £750 plus VAT as a one-off, with fully managed WordPress hosting from £39 plus VAT a month.
Key Takeaways
- The objectives are the same whether the site is new or being restructured: more relevant visitors, better conversion and less admin time.
- Restructuring an existing site is usually quicker and cheaper than starting again.
- A successful website now has to be easy for Google and AI systems to understand, not just attractive to look at.
- We use AI tools to analyse content, structure, wording and search opportunities, with a person reviewing the output.
- Set up and restructuring starts at £750 plus VAT, with hosting from £39 plus VAT a month.