Links Commodities

What the Business Does

Links Commodities is a London-based brokerage facilitating trades in international vegetable oil and soft commodity markets, with a strong focus on rapeseed oil. The firm connects buyers and sellers via its platform presence and traditional broking, serving food, feed and energy clients across Europe.

Case Study

Links Commodities Limited, founded in January 2014, operates as a trade facilitation and brokerage business specialising in rapeseed oil. The company positions itself as an “innovative brokerage,” combining market access with back-office execution to streamline transactions for clients. Its proposition centres on connecting counterparts efficiently, saving time and improving price discovery.

A key element is the firm’s participation in a Trayport-hosted multi-broker environment for rapeseed oil, focused on the FOB Dutch Mill market. The platform enables a single-screen view of live market activity, with multiple prices and products visible at once. Stated benefits include fewer calls and messages, more confidential execution, clearer auditability, and more standardised trade confirmation and administration. This platform presence is designed to complement over-the-phone broking rather than replace it, providing transparency and liquidity while maintaining attention to contract terms, confidentiality, and food and feed safety.

Links Commodities also offers a gated “Daily Market Brief” area on its website, where users can register for free, log in, and read short market recaps. Public site content highlights collaboration with industry partners for up-to-date market news and values, alongside a social responsibility strand featuring community and environmental initiatives. Contact details and recruitment information are provided, including broker franchise opportunities and a London-based broker role. Headquarters are listed as Golden House, 30 Great Pulteney Street, London W1F 9NN, with telephone and email contact points.

Website Technology & Features

  • Platform/CMS: This website is built with WordPress.
  • Relevant WordPress features: Page templates for About, Services, Trading Platform, Careers, and Contact; user registration and login for the Daily Market Brief; embedded Twitter timeline; cookie consent banner.
  • Notable services/features in use: User accounts (login/registration) for market brief; embedded Twitter feed; contact form; cookie consent “GDPR Cookie Consent by FreePrivacyPolicy”; sitemap and privacy policy pages.
  • Designer/Host (footer credit): Independent Web Marketing.