KiDSMARATHON

What the Business Does
The KiDSMARATHON 501(c)3 (founded by Rod Dixon) is a non-profit in Los Angeles that delivers an 8-10 week in-school running and nutrition education programme for children in grades K-5, enabling participants to collectively cover the full 26.2 mile marathon distance by running approximately 3 miles per week. It serves schools and youth organisations in the U.S. and internationally and emphasises healthy lifestyle habits, fitness and fun.

Case Study
KiDSMARATHON provides an in-school programme (8-10 weeks) where children meet 3-4 times per week, run or walk 1-2 km per session, complete warm-ups, drills, cool-downs and short health/fitness clinics, culminating in a “Final Mile” event on the course of a major marathon and the award of medals. The organisation supplies training guides enriched with contributions from world-leading physiologists, nutritionists and Olympic medallists, and engages role models such as Rod Dixon himself for school visits.The programme emphasises inclusivity: children of all shapes, sizes and ability levels can participate and succeed.The mission is to create a life-long commitment to good health and fitness in children at risk of obesity-related health challenges. The programme has been adopted in schools across California, Nevada, New England, Connecticut and internationally (e.g., Auckland, New Zealand).The Foundation works with partners including the Connecticut Association of Schools, the Los Angeles Unified School District and the Bring Back the Mile initiative to extend its reach.

Website Technology & Features
The footer of the site states: “This site is designed and hosted by Independent Web Marketing” so the website is built with WordPress. WordPress features observed include: use of the “wp-content/uploads” directory for downloadable PDF/Word assets. Plugins or modules: no specific plugin names are visibly indicated. Notable services/features: downloadable training guides and resources in PDF/Word formats, events listings, school-programme details, partner listings, “Donate” call-to-action. Hosting/CDN vendor not explicitly stated.