Crazy Running

What the Business Does
Crazy Running delivers fun, high-energy running, conditioning and track & field programmes for athletes of all ages (from 3 years up to adults) across multiple states in the U.S. The brand also offers a franchising model for community-oriented entrepreneurs to licence the programme.

Case Study
Crazy Running is a family-owned and operated fitness brand founded in Winston-Salem, North Carolina. The business offers structured one-hour programmes, typically one or two days a week for 8-week sessions, incorporating age-appropriate training and playful fitness for kids, teen groups, adults and special events. It presents a curriculum which includes sprinting, jumping, agility, strength and conditioning, with a focus on making exercise enjoyable while promoting goal-setting, mental toughness and athletic lifestyle. The website highlights groupings by age: “Tykes” (4 & under), Juniors (5–7), Young Athletes (8–17), Teen, Adult and Elite groups, each with tailored content. It emphasises “Play Crazy, Run Hard!” as its motto. Alongside the core programmes, Crazy Running offers seasonal training blocks (e.g., “Winter Conditioning,” “Youth Summer Speedsters and Track & Field,” “Adult Summer Strength & Speed,” “Family Training,” “Team Building & Special Events,” “Personal Training”). The site also features a dedicated franchise page, positioning the business as a low-cost franchise opportunity with established brand, infrastructure and support, aiming to serve youth and adult markets. Through this twin offering of direct participation and franchising the brand leverages both programme delivery and brand expansion.

Website Technology & Features

  • The website footer displays “This site is designed and hosted by Independent Web Marketing”. This indicates the site is built with WordPress and uses WordPress features.
  • Verified theme/framework details are not indicated in the markup.
  • Plugins/modules: exact plugin names are not clearly visible in the public source.
  • Features: The site offers registration/sign-up functionality for programme locations, various location pages, franchise information, e-commerce (cart) capability present on “Cart” link, indicating shopping/checkout functionality.
  • Hosting/CDN: The footer confirms Independent Web Marketing handles hosting/design; no further hosting/CDN details visible.