Our story
How and why we built
our own AI system
We spent the last year creating, testing and refining our own AI driven Website Health Check and management system, because none of the tools we tried could do the job properly. It does everything that needs doing to look after a website. It does it automatically. And it is affordable to all.
Days of work, and
a bill to match
Before AI, a proper review of a client’s website meant days, sometimes many days, of someone’s time. We had to interpret Google’s rules, read every page, check all the rankings by hand, look at the competitors, amend page titles and descriptions one at a time, and then write up a list of problems and solutions for the whole website.
That meant a cost for the review and then another cost to put it all right. Often it was too expensive, or took too long, for everything to be done, so only the key items were tackled on a reduced budget. The rest waited, sometimes for years.
The tools that
promised to help
When AI first became an option there were plenty of tools that said they could help. We tried them.
SEO tools
Gave a score and hundreds of warnings, but couldn’t reliably tell which warnings mattered to a particular business, and didn’t actually fix anything.
AI writing tools
Wrote quickly, but didn’t know or understand the business, didn’t check their facts and couldn’t work reliably on a website.
Off-the-shelf
chatbots
Trained on general knowledge rather than the client’s business, and too often made up answers. We spent months trying to break them.
Each one only did what it did, so we couldn’t do the things we knew we should be able to do. So we started to invest serious time and money in building our own.
Five steps to a system
we trust with our clients
A rulebook
We wrote down every step our team takes when reviewing and improving a website: what we check, in what order, what “good” looks like and, just as importantly, what we never do. That became the rulebook our AI tools follow.
Real data
We connected the tools to real data instead of guesswork: a professional search platform for rankings, search volumes and competitors, plus Google Search Console, Google Analytics and Bing for each client. When a report says you are seventh for a phrase 900 people search each month, that number comes straight from the data.
Doing the work
We taught the system to do the work, not just describe it. It logs in to your website and makes the changes, much as one of our team would, in a fraction of the time. Before it touches a page it backs it up, and while it works it can only connect to your website and nothing else.
Checking itself
When it finishes, an automatic check goes through every page of the live website and fails anything that doesn’t meet our standard. It is built not to guess: it works only from your website, our research data and your own answers, and anything it can’t confirm goes on your questionnaire instead.
Learning
We look after well over 100 WordPress websites. Every time we find a problem on one of them, the lesson is written into the rulebook, so it doesn’t happen again on another.
Then we built our
security system the same way
Our Fleet Updater updates WordPress and plugins every Sunday morning, checks each website still works, and puts the previous version back if anything breaks. It checks every website again every night, reads error logs every ten minutes, and alerts us the same day a serious security flaw is published.
It saves us hours every day and makes sure the websites we host and manage stay up to date and healthy. There is more about it on our ongoing AI website management page.
A year in the making,
ready now
We have added pieces of the jigsaw to clients’ websites over the last year, but it is only in the last couple of months that everything has come together and we can offer all our tools as one complete service.
Even building our own system, we came across things we wanted to do that couldn’t be done at the time. We had to wait for AI to catch up, and as it does, we keep adding them.
Why it isn't too good
to be true
It sounds too good to be true, but it really isn’t. Our AI tools take on hours of repetitive work, such as writing a title and description for every page or comparing every plugin against the official copy. People stay in charge of everything that matters.
Checked by people
- A member of our team reviews every finding
- Every change is approved before it goes live
- Nothing goes on your website as fact until it has been checked
- Anything only you can confirm comes to you in a questionnaire first
Proved with numbers
- Every change is measured four and eight weeks later
- You get the real numbers every month
- We don’t promise you first place on Google
- We promise to carry out every recommendation in the report, and to show you exactly what it achieved
You don’t have to do anything. Leave it to us, and to our AI.
Websites our system
looks after
Each of these carries its own AI chat assistant. Ask it a relevant question.
Explore the rest
of our AI service
AI Website Health Check
A written AI report on your website, page by page, then the fixes done for you: SEO, content and a trained AI chat assistant. Ask for your report today.
How Our AI Health Check Works
Step by step: how our AI Health Check researches your keywords, competitors and security, what we change, your questionnaire, and every month after.
AI Website Restructuring
After your AI Health Check we carry out every recommendation: titles, content, keywords, AI search, security and an AI chat assistant, in just a few days.
AI Website Design
New websites and redesigns built with our AI design tools, to our Health Check standard, with an AI chat assistant included. From £500 plus VAT.
Ongoing AI Website Management
Every month we re-run your AI Health Check, fix new issues, work on your rankings and keep your AI chat assistant current, while WordPress is kept secure.
Customised AI Chat Assistant
A WordPress AI chat assistant trained only on your own content, so it answers accurately, does not hallucinate and captures enquiries around the clock.
Next step: see it on
your own website
The best way to judge our system is to see what it finds on your website. Ask for your AI Website Health Check and we will call you to go through it.
Frequently Asked Questions
Why did you build your own AI system?
Because the tools we tried couldn’t do the job: SEO tools listed warnings without knowing which mattered or fixing anything, AI writing tools didn’t check facts, and chatbots made up answers. We needed one system that understands a business, works from facts and does the work.
Does the system make things up?
It is built not to guess. It works only from your website, our research data and your own answers. Anything it can’t confirm goes on your questionnaire, and a member of our team reviews every change.
Can it damage my website?
Every page is backed up before it is touched, so any change can be undone. While it works it can only connect to your website, and an automatic check goes through every live page when it finishes.
Where does its data come from?
A professional search platform for rankings, search volumes and competitors, plus your own Google Search Console, Google Analytics and Bing data.
Key Takeaways
- We built our own AI system because the tools we tried could not do the whole job reliably.
- It follows a rulebook written from how our team reviews and improves websites.
- It uses real search data and your own Search Console, Analytics and Bing figures.
- It backs up every page, checks every live page afterwards and learns from every website we manage.
- People check every finding and approve every change, and we prove the results with numbers.