How it works
How our AI website
Health Check works
Our AI driven Website Management Service is such a new idea that we wrote this page to explain exactly what happens when we run a Health Check on your website, and what happens when we start managing it with our AI tools. All of it is handled by our AI tools, with our team overseeing and checking the whole process.
The initial Health Check and improvements get your website up to date and fit for purpose. The monthly checks keep it up to date, keep on top of security and keep improving how it is found and used, with a particular focus on saving your staff time and turning more visitors into customers, while keeping costs affordable.
What used to take us hours every month, and so was too expensive for many, can now be done automatically. AI lets us do far more, for very little, faster and more thoroughly than we could by hand.
The whole service in nine lines
- We review your whole website page by page and send you a detailed report
- We find the 10 searches that matter most and compare you with your competitors
- We check your security from the outside and, on our servers, the inside
- We set up Search Console, Analytics, enquiry tracking and rank tracking
- We carry out every recommendation, usually in just a few days
- We add your AI chat assistant, trained on your own content
- A short questionnaire covers only what only you can tell us
- You get a report showing what we did and where you rank now
- Every month we do it again and report your progress
The Health Check report
We go through your whole website page by page using our AI tools, and a member of our team reviews every finding before you see it. Then we call you to go through it and answer any questions.
Your report covers
- What your organisation does, and who your typical visitors are
- What your website does well
- What it doesn’t do well, with a fix for each problem, using and improving the content on your own pages
- Your competitors, and the searches your customers actually use
- How easily Google and AI search can find your pages and quote them in their answers
- Whether the AI assistants your customers use, such as ChatGPT, can read your website and act on it for them: prices, forms and bookings
- How much written content your website has, when it was last updated, and the pages it is missing, in the order we’d add them
- Page titles, descriptions and content rewritten to improve your search results
- Security and updates
- How a customised AI chat assistant, trained on your own content, would answer your visitors at any hour
- Our AI tools’ suggestions on how they would grow your organisation if they were in charge
A page from the Health Check we ran on our own website
How we research
your keywords
What you rank for now
Using professional search data, we pull every phrase you appear for in Google, your position for each one, and how many people search it each month.
The quick wins
We look hardest at phrases where you are near the bottom of page one or on page two. These are usually the quickest wins.
The words people use
For each thing you offer, we find the words people really type, which are often different from the ones on your website.
Scoring
We score every phrase on how many people search it, how hard it is to rank for, and what advertisers pay per click. A high price per click means the people searching are ready to buy.
Your top 10
We choose the 10 phrases that matter most: searches where the person wants what you offer, where you offer it, and is close to getting in touch. We check them every day from then on.
Longer questions
We collect the longer questions people now type or speak into Google and AI tools like ChatGPT, from your own FAQs and the questions your customers ask.
We drop phrases for areas you don’t cover, things you don’t sell and other companies’ brand names.
How we analyse
your competitors
We find your real competitors in two ways: the websites that search data shows competing for the same searches as you, and our own Google searches made the way your customers would, in your area. We leave out national giants unless that is your market.
- We compare your position with theirs for each of your key phrases.
- We find the searches your competitors appear for that you don’t. These often turn into new pages.
- We look at what their pages offer that yours don’t, such as prices, your area in every page title, comparison tables, clearer FAQs, or the code that helps Google understand them.
- We put your customers’ questions to Google’s AI answers and to tools like ChatGPT, and record which organisations they recommend. If it is a competitor and not you, we show you why.
- The report names your competitors and shows your positions side by side with theirs. We then track them every month.
How we check
your security
Each check gets a status of Good, Needs attention or Act now, explained in plain English.
From the outside, as anyone would see it
- Your security certificate (the padlock): whether it is valid, when it expires, whether it works with and without “www”, and whether every page moves visitors to the secure address
- Whether any images or forms load insecurely, which makes browsers warn visitors
- Whether Google or security companies have put your website on a blocklist
- Your website as Google sees it and as a visitor arriving from Google sees it. Hacked websites often show spam only to those visitors, so the owner never notices
- Hidden links and spam text, and files that should never be public
- Which versions of WordPress, plugins and server software your website reveals
- We run these checks slowly and gently, so they never slow your website down
From the inside, on our servers
- We compare every WordPress file, and every plugin from the official WordPress directory, against the original copies, so any change stands out
- We search the rest of the code and the database for signs of malware
- We review the full list of plugins, the updates waiting and any published security flaws
We are honest about what each scan can see. A scan from outside can’t see inside your database, so we never call a website “clean” until we’ve checked it from the inside. And we don’t put specific weaknesses in a document that could be forwarded on: we go through those with you directly.
Getting started
If you decide to go ahead, just let us know and we take it from there. You get a welcome email setting out what happens next.
- We set up the measurement for you: Google Search Console, Google Analytics (it only runs after a visitor accepts your cookie banner), Bing, and daily tracking of where you rank for your 10 key phrases.
- We track enquiries as well as visits, so you can see how many people get in touch through your website.
- We submit your sitemap to Google and Bing. New pages are sent to Bing as soon as they are published.
- We agree measurable targets with you at the start, for example three of your phrases in Google’s top three by a set date, and report against them every month.
- If your website is hosted with us, in most cases you won’t need to send us any logins. If it is hosted elsewhere, or your Analytics is in an account we can’t see, we ask you for access.
- Before we change anything, we record where your website stands, so you can see the difference afterwards.
The work
We carry out every recommendation in the report, not just some of them. The work itself takes just a few days for most websites (longer if there is a long list of new pages to write), and you’ll start to see results within a few weeks.
What we change
- Technical fixes: page titles, descriptions, headings, image descriptions, broken links, and the code that tells Google what your organisation is and does
- New pages to fill the gaps the report found, plus rewrites of the weaker content
- Making sure AI search tools aren’t blocked from reading your website
- A short file that tells AI tools what your website covers, and a news item so search engines can see the website is kept up to date
- Security work: updating or replacing out of date plugins, fixing certificate or insecure page problems, and anything else the scans found
Your keywords
- Each key phrase matched to the one page that should rank for it, so your pages don’t compete
- The phrase in the page title (under 60 characters), the description, the main heading and the opening lines
- Worked in naturally in the words people search with. We never stuff phrases in
- Longer questions turned into questions and answers, so pages can be quoted in AI answers
- Descriptive links between your pages, and code describing your services, products or events
- Every change checked against your rankings four and eight weeks later
Your content
- Every page backed up first, and your own recent edits kept
- Your voice kept, with the detail people search for added: what, where, how much, how long
- Only facts from your website or our research. Anything uncertain goes on your questionnaire
- Every key page gets a short summary, three to five real questions, a next step and links
- Anything new goes below your main image, built with your website’s own editing blocks
- Caches cleared, Bing told, every live page checked and the changes viewed in a browser
There is more detail on our AI Website Restructuring page.
Your AI chat
assistant
- We build a chat assistant for your website and train it on your own content: your pages, products, services and your questionnaire answers.
- It sits on your website as a floating chat bar. Visitors type a question and get an answer straight away, at any time of day.
- It points visitors to the right page or gives them the answer directly, which saves your team answering the same questions again and again.
- It answers from your own content rather than making things up, and we rewrite and add content before it goes live so it works from accurate information.
- Each month we update what it knows as your website changes. The cost of running it is included in your monthly fee, and we’ll tell you if that changes.
- You can log in and see every question your visitors have asked.
Your questionnaire
- Before we ask you anything, we try to find the answer ourselves: from your website, your terms, your Google listing and reviews, and public sources. If we find it, we don’t ask.
- What is left is only what you can tell us: facts to confirm, decisions and approvals. That is usually around 15 questions.
- Where we are reasonably sure of something, the question is a quick check, such as “We believe X is no longer offered. Is that right?”
- Where a change would alter a fact or your own wording, we show you the exact new wording with a simple Yes or No.
- It is one online page you answer in your own time, and the rest of the work goes ahead while we wait. Your answers also go into what your AI chat assistant knows.
Your "What we have
done" report
When the work is finished we run a completely new Health Check, so the starting point for next month is your improved website. You get a second report showing:
- The biggest improvements you’ll notice
- Each point from the Health Check, with what we found, what we did and whether it is done
- The technical work, explained in plain English
- Where you rank in Google today, and how you compare with your competitors
- Anything we still need from you
Every month after that
Or less often if we agree it. Each month’s work is planned in order: anything broken first, then the phrases closest to page one that the most people search for, then one new piece of content. A member of our team reviews every change before it goes live.
Every month
- We run your Health Check again, find any new issues and fix them
- We work on the phrases where you are on page two of Google, to move them onto page one
- If a ranking drops, we find out why and fix it
- The questions people actually search for become new questions and answers on your pages
- We compare your rankings with your competitors’ and find the new phrases they rank for
- We measure your rankings, Search Console and Analytics, and check every change four and eight weeks later
- We track how often Google’s AI answers show your pages, and every quarter which organisations AI answers mention in your field
- We keep your AI chat assistant up to date and test it with real visitor questions
- You get a short monthly report showing your progress
Every day and every week
- Every day we check that your website is up, that its certificate and domain are in order, and that its rankings and traffic haven’t dropped
- On our servers, our Fleet Updater installs WordPress and plugin updates early every Sunday morning, checks each website still works, and puts the previous version back if anything breaks
- Every night it checks every website again, including its security certificate
- Every ten minutes it reads each website’s error logs for problems a visitor would hit
- It alerts us the same day a serious security flaw is published for a plugin you use
- When a serious flaw in PHP was announced on 21 October 2026, every one of our servers had the fix within a day
More on our Ongoing AI Website Management page.
Websites that have
been through it
Use the floating bar on each website to ask its AI chat assistant a relevant question.
Explore the rest
of our AI service
AI Website Health Check
A written AI report on your website, page by page, then the fixes done for you: SEO, content and a trained AI chat assistant. Ask for your report today.
AI Website Restructuring
After your AI Health Check we carry out every recommendation: titles, content, keywords, AI search, security and an AI chat assistant, in just a few days.
AI Website Design
New websites and redesigns built with our AI design tools, to our Health Check standard, with an AI chat assistant included. From £500 plus VAT.
Ongoing AI Website Management
Every month we re-run your AI Health Check, fix new issues, work on your rankings and keep your AI chat assistant current, while WordPress is kept secure.
Customised AI Chat Assistant
A WordPress AI chat assistant trained only on your own content, so it answers accurately, does not hallucinate and captures enquiries around the clock.
How We Built Our AI System
Why we built our own AI website management system: the tools we tried, the rulebook it follows, the data it uses, and why it isn't too good to be true.
Next step: ask for
your Health Check
If we already host your website we will send your report and call to talk it through. If we don’t, we will run one on your current site, wherever it is hosted. Your pricing comes with the report.
Frequently Asked Questions
What happens in an AI website Health Check?
Our AI tools read your whole website page by page, research your keywords and competitors, check your security and write a detailed report. A member of our team reviews every finding before you see it, and we call you to go through it.
How do you choose my 10 key phrases?
From professional search data: what you already rank for, the words your customers really use, how many people search each phrase, how hard it is to rank for and what advertisers pay per click. We pick the searches closest to someone getting in touch.
Do you check whether ChatGPT recommends my competitors?
Yes. We put your customers’ questions to Google’s AI answers and to tools like ChatGPT, record which organisations they recommend, and if it is a competitor rather than you, we show you why and fix it.
Will you tell everyone about my security problems?
No. We don’t put specific weaknesses in a report that could be forwarded on. We go through those with you directly, and fix them.
What do I have to do?
Nothing, apart from answering a short questionnaire about things only you know. We do the research, the writing, the changes and the checking.
Key Takeaways
- A Health Check reads your whole website, researches your keywords and competitors and checks security.
- We carry out every recommendation, usually within a few days, and our team reviews every change.
- Your AI chat assistant is trained on your own content and kept up to date every month.
- A short questionnaire covers only what only you can tell us.
- Every month we re-run the Health Check, fix new issues and report your progress.