Most business owners we speak to do NOT understand the basics of successfully marketing a website. Yet, getting customers to your website is the lifeblood of your business, and you should at least have a basic understanding of how to optimise a site for the search engines, how Google arrives at its rankings, and how a Google Adwords campaign works. After all, whoever you employ to do this for you, ultimately the buck stops with you.
We recognise that not knowing where to start is contributing to thousands of businesses not getting the traffic that their website should be. We also recognise that most people do NOT want to be tied into an expensive, ongoing contract with a marketing business, especially if they still don't understand what they are doing for you and what you are going to get out of it! However, you recognise that you can't just do nothing and you have to start somewhere.
Our Site Marketing Setup Service is designed to take all the hassle out of setting up and managing the basic services and features you need. We explain the basics in plain English, set everything up for you, get you started and are then here in the background to provide help and guidance as and when required. That way everything has been set up professionally on a firm foundation, and you can see for yourself how easy it is to manage your own site marketing. On a basic level, once we have set everything up for you, it might only need an hour of your time every month.
Google and other search engines have strict guidelines on how your web site pages need to be set up in order to be properly indexed and ranked.
Although it is comparatively straightforward to optimise your page for obvious key words and phrases, it's worth doing research into what keywords really are being used to find businesses like yours. These high to medium competition terms need to be included in your web pages.
Google and other engines also place value on links to your web site from established web sites relevant to your market sector. This data is processed to give your own website a ranking. If you adhere to the following fundamental steps, your website’s rankings will improve dramatically.
1] Optimise your website properly. This means writing good content. We suggest running a full keyword and competitor analysis to ensure that you use the best combinations of words in your titles, descriptions and page content.
2] Build strong links to your website. Links from major websites in your industry will improve your ranking, as will well written, articulate blog articles, optimised to ensure your key words are given prominence, and placed on sites that Google regularly indexes.
These don’t have to be about your business or products, they can be about things happening in your market which you have an opinion on, or wish to convey. The “trick” is in optimising the article so that it does a job for you, and links readers towards the key pages on your website you want them to visit. Remember to ensure the page you are linking to is properly optimised too.
NB: If your current website does not have a proper blog or news element [and by that we mean one that includes optimisation tools], it’s probably time you thought about a new website. Even on a basic level, a blog gets your news “out there”.
3] Invest in an online advertising campaign with Google Ads. It's not only a cost effective way of getting your site visible, it gives you lots of feedback as to what terms people are actually entering to find you.
4] Ensure your domain email and web address appear on all letterheads, business cards, leaflets, adverts and directories.
5] Use social media and newsletters to develop a following and regularly update them of your news and to direct them back to your website.
Cleveland Crop Sprayers
"The idea of marketing - be it online or offline - is to get more people to buy more stuff, more often, at higher prices so your business makes more money."
Nowadays, there is no need for guesswork as we can see which terms are high volume and assess what it would involve/cost to be organically found using these terms. For example, if you take a phrase like “web marketing”. It's a high volume search term and our web site at www.web-marketing.co.uk is consistently found on page one out of 1,110,000,000 results!