Independent Web Marketing has been helping businesses of every type and size to use the Internet since 1996. However, our core market is helping small to medium sized businesses to really get the best out of the Internet. In fact, it is a passion!
Our role is to give YOU the tools to do the job and to support you by providing objective advice and ongoing practical help. We'll tailor a package according to your needs, expectations and budget.
We help you to market your site and optimise it for the search engines.
If you need technical support, it's FREE and a human answers the phone.
Our products are first class and highly reliable.
We also provide a number of fantastic additional services, such as our new Independent Web Publishing service which converts pdfs to on-line page turning web based publications.
If we sound like the sort of business you'd like to deal with, either complete our on-line enquiry form or give us a ring on 01526 352919 and one of our web team will help you.
Nowadays, no business can expect to succeed without using the Internet.
Although a web site that you can update yourself is a common sense start on the long road to developing your business on-line, there is no doubt that if you want to be really successful you have to be more serious about the amount of time you devote to managing it, the budget you allocate to marketing it, and the way you service the enquiries that are generated as a result.
Firstly, Internet users are more discerning than ever before. They expect a web site to be professional looking and easy to navigate. They expect it to contain relevant information that they can “trust” because it is up to date. They expect easy to understand direction as to the action they need to take [ie to complete a form, to phone you, to go to their nearest stockist, to order on-line or whatever it is you want them to do]. Your web site should be an up to date statement of how your business is TODAY and if users don’t feel confident in what they see on your web site, they won’t feel confident about doing business with you.
Secondly, you have to ensure that your web site is found by Internet users when they enter relevant search terms in a search engine. Although most sites are optimised to a basic degree with title, description, keywords and relevant text on pages etc, Search Engine Optimisation and Web Site Marketing is now a highly specialised field, and the businesses that are successful employ top SEO firms to handle this for them.
Thirdly, on the basis that the above 2 points have enabled the potential customer/client to find you and they like what they see enough to have contacted you or placed an order, you now have to ensure that you communicate with them – either by supplying a quote, providing additional information, or sending them a product they have ordered.
It sounds logical – and it is. But it is also very time consuming and requires access to skilled people to do the bits that you can’t do yourself.
Site Marketing
As you can imagine, trading as Independent Web Marketing with a top level domain name of www.web-marketing.co.uk we are asked about site marketing rather a lot!
Although basic optimisation of a site – title, description, keywords, relevant text on page etc – is a common sense start and serves a useful, initial purpose on the long road to being found through the search engines, there is no doubt that if you want your business to develop and grow you have to be more serious about marketing your web site. Click here to read about how we can help your business develop.
Our clients tend to fall into two main categories.
1] Those who know they should have a web site but who don't really understand the Internet or the technology and need someone to explain what they should be doing in a language they can understand, and then help them implement it. If you think that sounds like you, click here!
2] Those who already have a web site and understand the Internet, but who realise that their current site isn't performing and doing what it should be doing, and want someone to help them fulfil their potential on-line. If that sounds like you, click here!
N E W S
IWM's Content Management System
Our content management system is continually being upgraded. The latest features includes unlimited web space, slideshows, detailed site statistics and the option of your site looking pretty well as bespoke as you would like it to look!
All our new sites are being built using this purpose built system. Many of the images displayed throughout the site are links to sites that use this new system and you can also access a full up to date list of clients already using it and read about the benefits by clicking here.
On-Line Training is now here! We have set up a series of innovative on-line video training demonstrations which show you how to sign in, add pages, insert content and pretty well do everything that you'll ever need to do. Click here to go to our on-line training section, or have a look at the video below as a taster. Since we have shown it as a thumbnail, you might want to open it up full screen. Then press your escape key to return to normal view.
Oh and by the way - we don't script these videos so our apologies for the uhmms and errs you hear!
Three Steps to Success
Nowadays, no business can expect to succeed without using the Internet.
Although a web site that you can update yourself is a common sense start on the long road to developing your business on-line, there is no doubt that if you want to be really successful you have to be more serious about the amount of time you devote to managing it, the budget you allocate to marketing it, and the way you service the enquiries that are generated as a result.
Firstly, Internet users are more discerning than ever before. They expect a web site to be professional looking and easy to navigate. They expect it to contain relevant information that they can “trust” because it is up to date. They expect easy to understand direction as to the action they need to take [ie to complete a form, to phone you, to go to their nearest stockist, to order on-line or whatever it is you want them to do]. Your web site should be an up to date statement of how your business is TODAY and if users don’t feel confident in what they see on your web site, they won’t feel confident about doing business with you.
Secondly, you have to ensure that your web site is found by Internet users when they enter relevant search terms in a search engine. Although most sites are optimised to a basic degree with title, description, keywords and relevant text on pages etc, Search Engine Optimisation and Web Site Marketing is now a highly specialised field, and the businesses that are successful employ top SEO firms to handle this for them.
Thirdly, on the basis that the above 2 points have enabled the potential customer/client to find you and they like what they see enough to have contacted you or placed an order, you now have to ensure that you communicate with them – either by supplying a quote, providing additional information, or sending them a product they have ordered.
It sounds logical – and it is. But it is also very time consuming and requires access to skilled people to do the bits that you can’t do yourself.
