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Your profile will be raised, and you'll be found via more relevant searches. You'll generate more visitors, and will convert a higher percentage of enquiries into sales. You'll save admin time, and printing and postage costs will be lower. Your overheads will be lower and your overall efficiency will improve dramatically.
This means going right back to basics with how your pages are optimised for search engines, and amending page titles, descriptions and page content itself. We'll get you into good habits and your pages will be properly indexed by Google and other engines within a few weeks. If you use our site marketing set up service, we'll also set up social media accounts for you (if you'd like to go down that route), newsletter option, Google Analytics and your initial Adwords campaign, and monitor you as you learn to use them. The end result is that more people will find - and visit - your website.
This not only means getting more people to your website, it means giving them what they need when they get there. This means a clear uncluttered look, fast loading pages, logical easy to use navigation (ie good signposting), and well written, concise content that gives the customer the information needed in order to consider doing business with you. Bullet points to highlight important features are a good idea. Good quality images are important, and a clear call to action (ie buy it now, call us, complete a form or go to your nearest stockist etc) are essential.
The goal is to get more people to the site and to improve conversion rates.
An easy to use content management system makes it easy for staff to keep your website up to date and to provide information for potential customers that they'd normally have to supply manually. For example, Directions, Brochure PDFs, FAQs. This all saves time and improves efficiency. Customers learn to trust the content and this reduces telephone calls. The more information that can be made available online will reduce your printing and postage costs too. Enquiries should be directed towards a form that contains fields requesting information that YOU need. You can then deal with that enquiry more efficiently because you already have relevant information