We know lots of you get unsolicited, spammy emails from people saying that they can get you to number one on Google and do other magical things with your website.
You can easily spot them. They have no proper business or contact details in their email, and they've obviously never properly looked at your website.
Independent Web Marketing is a bit different. We specialise in helping small/medium sized businesses to restructure, improve and generally get more out of their sites, and we only work with a business if we have spent some time looking at their website, understood what they do and identified things we think we can genuinely help them with and which they'll see benefit from.
We don't promise unrealistic results, and we realise that budgets are tight. However, we do know that every business needs a good website if they are to build custom confidence, and some businesses whose current website is missing the mark in some shape of form just need a helping hand to make it happen.
We realise that the majority of business owners/managers know their current website or general way of doing things is outdated and holding them back, but often don't know who to turn to for advice and/or to get the practical help to do whatever needs to be done.
We de-mystify the entire process and handle it all for you. We explain WHY what we propose doing makes a difference and we bridge the gap between the DIY type services that expect you to set up and manage your own website with no one to turn to for help, and the bespoke design agencies who's minimum entry point is way above most small business's budget.
We are great believers that it's not enough to just "have" a website - the idea is for it to really work for you so it increases exposure, reassures customers, generates revenue and reduces admin time by providing all the up to date information that visitors to your website need.
What we do promise is to ensure all the key fundamentals are in place at a cost effective rate, so your website instantly becomes the focal point of all your promotion and an online, up to date statement of your operation as it stands today. The goal is to get more visitors who stay longer, return more often and tell others. You'll notice you get more enquiries, along with an immediate difference in customer attitude and staff morale who start to feel "proud" to direct people to your website.
Our main focus is to ensure that your website:
- Builds instant customer confidence and represents your business properly online.
- Is mobile friendly so it works across all devices.
- Is GDPR compliant.
- Is neatly presented with up to date content.
- Has strong calls to action so that customers know what they need to do next.
- Is found with relevant search terms via Google and other search engines.
Most importantly, you have immediate access to us by phone or email whenever you need support or have any queries. We handle everything for you and you simply treat us as your "virtual assistants" whenever you need us.
We charge from as little as £350 plus VAT to restructure a small website, and we charge £29 plus VAT per month to host your website with unlimited pages and content management system. We'll make any additional amends, add/edit/remove content as applicable and integrate new images. Our normal policy is to use your current website as a basis to work from, and to adapt, migrate and integrate the relevant aspects of your current website into a brand new one. The whole process normally only takes a few days to complete and you don't pay us until we've done our bit.
Once we've restructured your website and migrated your content, we can show you how to edit content yourself via "bite sized" training sessions, and can continue to monitor you as you add more content.
It is essential that your website does not fall into disrepair and start to get untidy. It is the public face of your entire operation. Whilst our website platform enables you to be as self sufficient as you want to be, we realise that most people are already fully occupied doing what they already do and don't have the time, skill - or desire! - to manage website content to a "professional" level, or really only want to update basic information from time to time.
If you need ongoing help we provide a website management service too. We charge £20 plus VAT per half hour (£40 plus VAT per hour) and act as your "virtual assistants". There's no minimum contract or commitment - just simple pay as you go. If whatever needs doing doesn't take long and is a one-off, we normally won't even bill you for it. We try and adopt a common sense policy!
Have a look at a few sites of ours.
They are all built using our cloud hosted web platform. They vary in size and the market sector, but they are all easily found on Google, build instant customer confidence, are easy to navigate, contain well presented content, and tell the customer what to do next. And they are all SSL encrypted and GDPR compliant!
Whilst your site might be "different" to these, the general goals are the same and you'll get the same attention to detail. We've grown by recommendation and referral because we improve every website we take on, and in addition to using reliable platforms to host our services, the most important service we provide is ongoing support "on tap" if you have queries or want to bounce ideas around.
Your current website will never do more for you than it is currently doing and if you are not fulfilling your true potential online, it could so easily be fixed.
Let us know if you need us. We are always happy to talk and objective advice is FREE!
Call us on 01526 352919 or email [email protected].
Posted on Mon, 6 August, 2018
by IWM Design