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There is no doubt that video style adverts on pay per click campaigns and video style presentations on your home page and on Youtube (now the second most visited search engine after Google!) dramatically increase enquiries and conversions.
Most people's attention span is short. You've probably got between 30 - 60 seconds to hit them right between the eyes before all but the most dedicated of browsers starts to disengage.
The reasons are logical. Video style presentations and adverts:
Regardless of how good your website is, a home page with images and text can't get your message over as quickly and with the same impact as a video style presentation or advert.
We produce cost effective professional video presentations and ads that tell a story with real impact and a call to action.
Although the same presentation can be used for a home page and a pay per click ad, we'd normally recommend that they were slightly different. A presentation on your home page is aimed at people who have already found you and want to know about you and your products/service, whereas a video ad is aimed at getting people to your website, or to respond direct to you without even visiting your site.
In addition to websites, video presentations/ads can also be used with social media or sent by email.
"If it were two years in the future, would you be reading this article or would you be watching it?"
Read the full Forbes Magazine article here.