Broadband coverage is getting wider - and faster. Smartphones are getting smarter. As a result, by the end of 2013 more people will be browsing the Internet using a mobile than a desktop computer.
There is no avoiding the fact that your website is the most important aspect of your business. The amount of established brands now falling by the wayside because they have not embraced the Internet properly is testimony to this.
We believe it is now essential that your website is designed to meet the demands of the modern Internet user, and is mobile friendly. The buzz phrase of the moment is Responsive Web Design, or RWD, which basically means that your website is created so that it automatically delivers your web site at the optimum level for whichever device it is being viewed by. In simple terms, it means we create three versions of the site, and the way the site navigates and how pages are delivered changes according to whether the site is being viewed from a desktop computer, a tablet device or a mobile phone. If you look at some examples of sites we have recently produced on a variety of devices, you'll see for yourself how they work. See our RWD examples.
In essence, there is no point nowadays in just "having a website". It really has to perform, and be the driving force or hub of your business on a day to day basis. No matter how small - or large - your business is now, it will not grow without effective use of the Internet. If your competitors are using the Internet properly and you are not, you'll gradually lose market share, and will be playing catch up to win it back again.
During the last two years we've set up partnerships with the industry's leading suppliers of email, websites and backup which enable us to supply their individual services under our Cloud Hosted Web Services brand, with dedicated websites for Cloud Hosted Email, Cloud Hosted Websites and Cloud Hosted Backup.
Although this has incurred a significant investment, the difference it has made to the variety of services we can provide, speed, ease of use and overall reliability has been enormous. It means we are able to concentrate on doing positive things for our clients, rather than providing "unnecessary" support or problem fixing. Our systems are all secure, backed up and monitored 24/7.
We've also assembled a fantastic team of contractors who undertake production, design, programming, content migration, copywriting and search engine optimisation skills. Rather like not choosing a specialist to operate on your knee unless they've got the experience of doing lots of operations a day, we only utilise the skills and time of people who really know what they are doing, who've worked on lots and lots of projects, and who are reliable and modern thinking. They all love working on our platforms because they are so intuitive, and you'll find it incredibly easy too. See our training videos to get an idea of how easy the platform is to use.
Our modern cloud hosted web platform enables us to build websites in a unique way. Because it is cloud hosted and can be accessed from anywhere, one of our team can be creating pages and adding content, whilst a designer is amending the design and someone else is optimising pages, or adding products. It enables us to utilise time in a way we could never have dreamed before and produce, populate and optimise quality driven websites in much smaller time frames.
It helps enormously that our behind the scenes team work flexible hours - as is the modern trend - as we undoubtedly get more achieved this way. We all think we are rather lucky to have stumbled into doing something that we love doing and get so much satisfaction out of, and this is reflected in the quality of our work and service. We get to work with lots of interesting people in businesses in different market sectors, and actually see the difference the actions and activities we suggest or implement make.
1] Our Cloud Hosted Web Platform uses the easiest to use content management system on the market. It's incredible on page editing enables you to use a variety of elements for Text, Images, PDFs, Blogs/News, Enquiry Forms and built in E-Commerce. The functions and features all work just like you think they should, and the platform is totally reliable and is always online and available. We now have over 150 clients hosted on the new platform, and they all find it incredibly easy and intuitive to use.
2] The platform also enables us to design the most fabulous, slick designs. We can either create something really bespoke, or we can basic your design on an existing template and modify/tailor it to suit your needs. If you go to our RWD section you can look at some of our latest designs on your mobile, your tablet and desktop computer, and you'll see why there is such a fuss about mobile friendly websites.
3] Regardless of which device they use, everyone now browses the Internet to find whatever it is they are looking for. It is the first thing they do, so you need to ensure you are found by search engines too. The platform also has some amazing built in search engine optimisation tools, which are making a huge differences with our clients rankings across the board. Literally, every site that is hosted on the new platform is getting more traffic, and in some cases, where tied in with a proper site marketing service, quite dramatically so.
You are judged from the moment people land on your home page, and if your website doesn't look great and isn't up to date, or if they can't use your website effectively using whichever device they choose to view your website from, customers will look elsewhere. We can't stress this enough.
If you'd like to talk about developing and marketing a responsive designed website for your business, please call 01526 352919 or complete our online enquiry form.
Posted on Mon, 18 February, 2013
by IWM Design