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If you already have prospects we'll explain what to look for.
When I'm sourcing new prospects, quite simply, I look at lots and lots of websites. I might look at a directory of fishing lakes, or golf clubs, or self catering websites or businesses involved in agriculture. Or I might just come across a website via a business card or an advert I'm looking at in a magazine, but quite quickly I'll probably have found 10 websites that look to me at first glance that we could help, and between 2 and 3 of these I'd consider prime prospects upon closer inspection.
I have a simple checklist which we can easily show you how to run through:
I'm continually amazed at just how many websites tick ALL these boxes.
I then spend a bit of time actually reading their site and understanding what they do, and how they are currently presenting themselves via the web. I look at things that they could be doing better or more professionally - things that a customer would notice and which might stop them from doing business.
Sometimes I even get a feel from the get go that even though I know we could help them, they just don't convince me that'll they'll listen or gel with our philosophy! If a site is very complex, or very large I might put them on a separate pile and come back to them. There are more businesses out there that do need help than we can ever contact.
How you then contact these prospects is down to individual preference. I like to have a chat with the owner/decision maker to make some initial observations and hear them talk about their business. One learns a lot from listening!
I tend to make notes using a standard framework proposal, which I then vary, adapt and integrate specific points for their individual situation or needs, and can quite quickly send to them later as a proposal and quote.
In some instances we'll get the ball rolling by spending time setting up a test site and adding a few pages of initial content. Business owners appreciate that we've taken the time and trouble to do provide extra value on a no obligation basis like this as it shows we do more than just "promise". Also, once they are actually "looking" at their new website and start discussing it, they've mentally pushed themselves over the hill and at some point in the conversation they tend to ask "right, where do we go from here, what do you need from us"
A website is rather like a pair of binoculars, amazing if focused in correctly, but deeply frustrating if not. Most businesses are nearly doing most things OK (they have a website!), and it's really a case of restructuring their old outdated current website into a new modern website that meets the expectations of today's internet users.
We find the best starting point is to use their current site as a basis to work from. In most instances we can quickly create a new site using their existing livery, logo and images, and integrate and migrate relevant content into our cloud hosted web platform without even having access to the old website. We improve how content is presented, improve the navigation where necessary, add strong calls to action and then make any final additions or amendments. We'll optimise the pages for search engines and add any extra features or functions required.
We then train the client in bit sized chunks over the phone to do the initial editing bits they want to tackle. We monitor them and sweep up behind them.
We have never insisted on anyone signing a formal agreement. We agree a price, they say get on with it, we do the work, we invoice them and we open the new site and we get paid when they are happy.