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When most of us need some joinery or building work carried out at home, we are painfully aware of our DIY limitations and call an experienced, reliable joiner or builder to get the work done. It might cost a bit of money, but we know the job will be done properly.
But how would I find the right person? And what would help me to make my mind up?
How do people find you? If I didn't know anyone, I'd search via Google using a combination of the service I was after and where I lived - something like "joiners in my town". I might also search via Facebook, although I'm aware that not everyone uses social media.
What makes people choose YOU? I'd probably be using my mobile phone or tablet to search so would expect their website to be found easily via a simple search (ie joiners in your town) and for it to be mobile friendly when I visited the website itself. Even if a joiner or builder was recommended to me and I knew their website address, I'd still like to look at their website to get an understanding of who they are and how they operate. If a website creates immediate customer confidence, I'll believe I'm in safe hands and will make contact. If it doesn't, I might not take things further, especially if someone else's website does.
I'd expect to be reassured that not only can they do the work properly, but that they meet the normal customer expectations of being friendly, reliable and trustworthy. I'd expect to see a list of the typical work they do along with examples. I'd expect to see testimonials from satisfied customers. I'd expect it to be easy to contact them via phone or email, and to have an idea of how quickly they'd get back to me, and what happens next - when can they look at the job, provide a quote and get the work done?