Travel First Insurance


What the Business Does

Travel First Insurance arranges travel insurance for UK customers, including single-trip, annual multi-trip and cruise cover. The site highlights COVID-19 cover, no upper age limit, daily benefit for self-isolation, pre-existing medical conditions, and activities cover. The brand is operated by Golfguard Ltd, with contact and support handled from East Grinstead, West Sussex.

Case Study

Travel First Insurance offers a clear route to obtaining travel insurance via an online quote and telephone support. The homepage presents the core proposition—“Highly Competitive Travel Insurance Cover”—and directs visitors to get a quote online or call 0800 581 801 for assistance. Service options include single-trip policies, annual multi-trip plans and dedicated cruise insurance. The proposition is supported by prominent benefits: COVID-19 cover, daily benefit for self-isolation on holiday, cover for pre-existing medical conditions, no upper age limit, up to £5,000 cancellation cover and a range of activities covered.

Customers who need guidance can navigate to FAQs, optional extras and a medical conditions page from the main menu. The site provides a Terms of Business PDF and a privacy policy that explains data handling and analytics use. A sitemap page lists all key sections for straightforward navigation. For EU residents, the site references discounted EU travel insurance via a partner arrangement. The contact section lists the trading details for Golfguard Ltd and confirms that the firm is authorised and regulated by the Financial Conduct Authority, with Travel First Insurance and Anglers First Insurance noted as trading names.

Overall, the website positions Travel First Insurance as an accessible provider with multiple policy routes and clear signposting to information, documentation and the quoting process.

Website Technology & Features

  • Platform/CMS: This website is built with WordPress.
  • Relevant WordPress features: Main menu with nested pages; page templates for product pages; embedded JavaScript-driven quote form; PDF asset delivery for Terms of Business; sitemap and privacy policy pages.
  • Notable services/features in use: Google Analytics; Cookie Consent by FreePrivacyPolicy.com; online quote form; contact email and telephone support; downloadable Terms of Business PDF.
  • Hosting/CDN: Designed and hosted by Independent Web Marketing (as stated in the footer).