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More people now browse the Internet using a mobile rather than a desktop computer. Over 50% of Internet users can't view your website properly if it is not mobile friendly - and if that's the case the chances are that they will click off your site and find a competitor with a site that they can use.
No doubt your current website was designed way before the growth in mobile browsing, and before the technology to create "mobile friendly" sites existed, but you really have to address this. You simply can't afford to be "blind" to over half your target audience.
We'll create a professional looking responsive website for you that delivers a version of your website that's optimised for desktop, tablet and smartphone users.
Your current design style is very dated and amateur looking compared to what people really expect from a website nowadays. And your content could be better presented too. First impressions are vital. Your website needs to build confidence in your overall business from the word go.
This means having a clean looking, professional design, logical and easy to use navigation, and well written, grammatically correct content that says what it needs to say, tells people why they need you, and tells them what to do about it. A strong call to action is essential, be it to call you, complete a form, buy online or go to a stockist.
We'll set all this up for you as part of the development and/or restructuring of your website.
It looks like you find it hard to update your current website. It's essential that your website is kept up to date, and sufficient time is spent ensuring content is presented neatly and tidily. It is YOUR website! They are YOUR customers you are trying to impress and keep informed. If you look at your content, and compare it to the examples you can click on, you'll see the difference.
We'll build and host your site on our cloud hosted web platform, with its easy to use content management system. We'll train you over the phone and by email in bite sized chunks, and monitor you as you start adding and editing content. We'll also provide ongoing support and training as required.
Reliable hosting with an easy to use content management system that gives you everything you need is essential. Our Web platform includes e-commerce as standard, with unlimited pages, products, users and data storage. It also includes a secure intranet, with options for password protected or member areas. Being cloud hosted, all security upgrades and new feature and function integration is all centrally managed and maintained for you. Its reliable and easy to use, leaving you free to concentrate on using the purpose built elements to edit your content.
This is costing you a lot of traffic and we can easily help you to raise your profile.
Every page has a title, a description, an H1 header and the actual content on the page itself. If you don't pay attention to this, you will not rank highly on Google or other search engines, and without visitors, your business will not grow.
If you go to your pages and right click, you'll see the source code for your website. We'll optimise your pages properly and then show you how to do this yourself so standards don't slip in the future. We'll also set up Google Analytics for you if you haven't already, and will integrate it into the restructured website so you can understand who is being used by.
We'd also recommend that you set up a Google Adwords campaign to further raise your profile. Whilst one has no control over organic results, Google Adwords is the fast track to the top of the rankings for specific phrases. Your daily budget is up to you, but you would see some benefit even if you only spent a few pounds a day. If you need our help setting this up, we'll discuss your exact needs when we restructure your website.
We explain this in far more detail in our dedicated site marketing section.
Although this really falls under "content" we really also need to stress the importance of making sure that the sort of questions or tasks that your staff currently spend time dealing with are actually answered or can be referred to on your website. This improves staff morale and builds their confidence in the website as a useful, time saving tool. In addition, any technical information, or data that is usually sent out by post, could be made available as a download from your website. This not only means your customers get what they want know, it also saves you money on printing and postage, admin time sending it out, and it's good for the envionment because they'll only print off the pages that are relevant to them.
It also means that your adverts can be smaller, and any printed material more minimal, because their sole purpose should be to direct users to your website which should be an up to data statement of your business as it stands today.
We'll advise you on how best to migrate your operating methods towards this.
The website platform includes a secure intranet with unlimited users as standard. This means you can share data privately with staff or customers, and even allow specific users to edit specific pages and collaborate on team projects.
The concept of the cloud hosted office is already here. We'll show you how to benefit from it.