The idea is to get more visitors to your site, make them stay longer, return more often and to tell others, to generate more enquiries/sales, to increase conversion rates and repeat business, and to reduce admin time and ongoing costs. In short, to make you more profitable and efficient!
Whilst our standard website restructuring service covers all the above, there are three immediate things that we should focus on as they would each make a huge and immediate difference to you.
Wherever you go - be it home, office, street, shop or restaurant - EVERYONE is using a tablet or mobile phone to access the Internet. It is essential that you have a modern, responsive, mobile friendly website that looks great and navigates better across all devices.
Although the LightCMS web platform has an easy to use content management system that enables you to update your content as often as you like, we’ve developed ways of using the editing elements to help you to get your message across with more impact than at present.
Your website should not only generate revenue from enquiries or online sales, it should also act as an "admin assistant" and deal with lots of things that you'd normally have to deal with manually. In theory (and increasing in practice), if all the info they need IS there, they only need to contact you about information that ISN'T there.
We'll improve how the site navigates, what your content says, how it says it and what action you want users to take. We'll place particular emphasis on the "user journey", including what the priorities are on the home page, and present content in a more professional manner (explanatory text, bullet points for key benefits, images cropped neatly, stronger calls to action).
We will re-organise your page structure and re-write your content so that visitors to your site (be they new or existing ones) get far more from it. And that means you'll get far more from it too, especially if we re-train you, monitor you and support you to ensure you maintain "good habits".
Google continually updates its algorithms to rank sites and this means your page titles, descriptions and actual page content need to be checked and re-optimised. In addition, there is much more competition out there and additional options for improving site marketing now include using Google Analytics, Adwords and relevant social media (Twitter, Facebook, LinkedIn etc).