Setting Up A New Website or Restructuring An Existing Website
Regardless of whether you are setting up a brand new website, or restructuring an existing one that has not been fulfilling its true potential, the typical objectives are the same:
- To raise your profile and get more visitors, who stay longer, return more often and tell others.
- To increase conversion rates, either from visitors to enquiries, or from enquiries to actual “sales”.
- To reduce admin time and overheads, by providing general, useful and up to date information that you’d otherwise have to deal with manually, and/or which would incur printing and postage cost.
- To build customer and/or supplier confidence/loyalty.
Whereas most creative web design agencies show off their design abilities, we think it makes sense to explain everything in “plain English” and in a logical order.
Before we start talking about website design, functions and specific features, it is essential that you understand how a successful website really works, and appreciate how potential customers arrive at your website and what presses the right buttons for them.
In addition, there are a number of key fundamentals involved in setting up and managing any successful website. We explain what they are, and why they are important.
Once you’ve taken the above on board, we can focus on setting up a brand new website, or restructuring an existing one. In essence, the destination is the same – it’s just that the starting points are different.
We cover everything from registering a domain (if you don’t have one already), setting up mailboxes, creating the right design for you and your budget, hosting your website, adding or migrating content, optimising your website for search engines, all the way through to training and ongoing support.
You can see loads of examples of sites we host and manage throughout our website too.
Even if you don’t end up using our services, you will know more than you did before, and have a better understanding of what you need to do to make your website successful.
Understand How A Successful Website Actually Works
This is the mental journey that customers undertake and the factors they – consciously and sub consciously – take into consideration when assessing you. This is how a successful website works:
The Key Fundamentals
Every website should include a number of key fundamentals.
Our Typical Website Set Up Service
We create a responsive, mobile friendly design for your website by adapting one of our existing templates to suit your individual style and colours. (In effect, we keep costs down by using the same robust chassis to which we can then add any make, model or colour of car).
We upload this to our cloud hosted web platform, with its easy to use content management system, and then create your site structure and add initial pages to the menu system.
We upload initial content from you, which can either be new content supplied by you, or migrated from your existing website. Where relevant we’ll tidy it up, and re-organise it, and then we’ll show you to add content yourself.
We check your page titles, descriptions and general content, and ensure your site content is properly optimised for the search engines.