Why your web site is so important.

Nowadays, no business can expect to succeed without using the Internet. Your web site has to look good, be easy to navigate, and contain up to date information. First impressions are vital. We recognise that you want a website that gives you confidence when you direct your customers to it, rather than having to explain that it's "out of date" or "about to be revamped".

Although a web site that you can update yourself is a common sense start on the long road to developing your business on-line, there is no doubt that if you want to be really successful you have to be more serious about the amount of time you devote to managing it, the budget you allocate to it, and the way you service the enquiries that are generated as a result.

Firstly, Internet users are more discerning than ever before. They expect a web site to be professional looking and easy to navigate. They expect it to contain relevant information that they can trust because it is up to date. They expect easy to understand direction as to the action they need to take [ie to complete a form, to phone you, to go to their nearest stockist, to order on-line or whatever it is you want them to do]. Your web site should be an up to date statement of how your business is TODAY and if users don't feel confident in what they see on your web site, they won't feel confident about doing business with you.

Secondly, you have to ensure that your web site is found by Internet users when they enter relevant search terms in a search engine. Our bespoke web platform does this in a very advanced way, but do remember that many businesses [including your competitors!] are also spending thousands of pounds on site marketing. Search Engine Optimisation and Web Site Marketing is now a highly specialised field, and the businesses that ARE successful employ top SEO firms to handle this for them.

Thirdly, on the basis that the above 2 points have enabled the potential customer/client to find you and they like what they see enough to have contacted you or placed an order, you now have to ensure that you communicate properly with them – either by supplying a quote, providing additional information, or sending them the product they have ordered.

It sounds logical and it is, but you'd be amazed how many people expect their business to grow with a cheap web site, no marketing budget and by paying very little heed to ongoing customer contact!

Once we have built your web site for you, our bespoke web platform enables you to edit your content as easily [if not more so!] as if you were editing a Word doc.