Web Site Promotion: Optimisation for Search Engines
There are two sides to web site marketing, off-line and on-line.
Off-line site marketing means adding your domain e-mail and web address to all phone and business directory entries, letterheads, invoices, brochures, adverts, and exhibition material. This is the fastest way to notify existing customers of your web address - in fact we'd even go as far as to say that if you have just printed a stack of literature, get some stickers made that include your email and web address as this is the cheapest way to bide your time until your next reprint.
On-line site marketing means – at its most basic – optimising your web site pages so that your pages titles, keywords, descriptions and page content includes the words and phrases that you want people to type in when trying to find your site using a search engines. Then, when it is submitted to - and indexed by - a search engine, you stand a good chance of it being found using the words and phrases you have chosen.
In short, if you don't mention these these words and phrases in your title, keywords, description and page content, don't expect the search engine's spiders to realise that they are important to you. Search engines are not psychic!
On a basic level, we can set your home page up and submit it to the leading search engines. But for best results, there is much more to it than that. For example, if every page in your site is manually optimised, the search engines will ultimately spider it and rank it. Furthermore, we can set up stand alone pages on different domains and optimise and submit these with the added benefit of linking them to your main web site. These in turn have the added benefit of adding to your "link popularity", which search engines like and which help to improve your ranking.
Our Standard Site Marketing service costs £350 plus VAT per annum. If you use this service and combine it with the off-line site marketing strategies given, your site will attract visitors that have the potential to become customers.
