We've grown steadily over the years by word of mouth from satisfied customers who we work closely with to achieve their objectives.
We are very open about why we do things the way we do them. Behind every decision we make about our products and services is logic and common sense. For example:
Understanding Your Objectives & Initial Appraisal Service
We believe it is vital to know your situation before you start. You wouldn't go into battle without having a clue about the numbers you were facing or how they were armed. Although some consultants appear to pull this information out of a hat, from our experience, the only way of doing it so it means anything is to do it thoroughly. That means understanding your objectives and taking time to research the best way for you to achieve them. This takes time and experience which does incur costs. Do you want to invest money based on guesswork, or based on facts?
We charge £15 plus VAT pa to register a .co.uk and £20 plus VAT pa to register a .com. You can register your own domains for much less elsewhere and providing you know what you are doing, we are fine with that. However, most businesses take the view that its more cost effective for us to register, renew and manage their domains for them than to waste hours and hours whilst they try and remember their login details and get to grips with whatever control panel their domain host provides them with. Are you that desperate to save £5 on a domain registration?
Setting Your Web Site Up and Ongoing Support
Building your own website from scratch yourself is really not a route we'd recommend going down. It will take you ages, and you’ll get frustrated, and even if you do manage to set a web site up, there will be loads of things you are not going to have done properly. You’ll just be thrilled you’ve actually got something up there! Support is normally very [and frustratingly] limited with the giants, and your online future ends up in the hands of a young kid who understands technology but doesn't understand YOUR business. It’s not a route to go if you really want a firm foundation from which to build.
And if you do decide to employ someone to build your website for you, an inexperienced young guy who puts together web sites cheaply but has no understanding of your business, or what you can realistically achieve, is not really going to help you take your business forwards.
Our belief is that you need good objective advice from people who make time to discuss your business and work with you to achieve your objectives, and we combine this with reliable, easy to use technology and ongoing training and support.
Setting up a basic website that includes all the key fundamentals in place can be achieved quickly and cost effectively, and we make sure you are in a position to manage your own content and generally be as self sufficient as you want to be. We are just here in the background to provide objective advice and practical help whenever you require it.
Reliable Platforms Cost More Money For A Reason!
We only use the most secure, reliable platforms, and you pay for what you get! Customers don’t like it when their email or web site is down. It costs them business and reflects badly on them. And we don't like wasting time fielding calls from them either. If you spend money on reliable hosting, these issues become a “once in a blue moon” occurrence. We could either employ more staff and use cheaper technology, or employ less staff and use the best there is. The cost to you would be the same, but instead of spending time helping and supporting businesses as they develop, we’d spend our time fixing issues. You wouldn’t be happy and neither would we!
Realistically it boils down to whether you think your web site and email is important enough to spend a bit more on it each year. If you don’t mind glitches and downtime, stay as you are! Reliable, easy to use platforms can pay for themselves within a few months, simply through the time and man hours saved. And that’s before the benefits of extra visitors, higher rankings in search engines, and more business. We also can’t understand organisations that use volunteers to edit their sites but then don't give them the easiest modern tools on the market to use. It’s like volunteering to cut a friend’s lawn and being given a set of shears to do it!
We thought long and hard before choosing our cloud hosted web, email and backup platform partners. The decision to do so came down to the fact that we didn’t just want to be “average” and provide an “acceptable” solution, we wanted to work with businesses who really wanted to achieve something via their web sites and general use of the Internet.
We realised that there are a number of key fundamentals involved in setting up and managing a successful web site [by that we mean one that attracts more visitors, generates more business and gets ranked higher in search engines] that really make a difference. The starting point for this is good objective advice and an understanding of the client’s business, but it also involves making sure that a client understands why he’s doing what you are asking him to do. Everything we do has a logical reason, the end result of which is to make your business more successful. Every client has to buy into this philosophy to some degree.
What’s the point in investing time and energy helping a business who doesn’t seem to care or who by standing still is going to get left behind? Why should we help someone who won’t pay to use the right tools for the job? Every web designer has the problem of dealing with a client who’s site is years old but still expects issues to be fixed that have only come about because of advances in browsers or things they’ve done! Our web, email and backup platforms are cloud hosted which means that all fixes and upgrades are centrally handled.