We were interested to know just how quickly we could think about and set up a brand new online business concept from scratch, put up a web site using our new web platform and start doing business from it!
In this week’s Sunday Times there was an article about micropubs. Micropubs and micro breweries are springing up all over the UK.
On the basis that micropubs and micro breweries are successful because they can cut through the rubbish and simply offer customers what they want – ie good beer at the right price in the right surroundings – we thought there had to be scope to provide a FREE web based directory of micropubs and micro breweries, and to provide cost effective web services for those that need help using the Internet to communicate with their customers or suppliers.
We found that the micropubs.co.uk domain name was available, registered it, set up DNS hosting for the domain, a cloud hosted mailbox for email@example.com, and a web site for www.micropubs.co.uk on our new web platform, using a standard design template. We then added content that was written “on the hoof” straight into the web pages, and a form so that people could enquiry or order various web packages. From beginning to end, this took about a day, albeit quite a long one!
We have since amended and fine tuned the content a bit, and will continue to do so, but the whole point is that from a standing start on Sunday morning, it was up and running within a day. It looks OK [if we were more serious, we’d have spent days on the design!], is self explanatory, everything works, and it is already being indexed by Google and other search engines as a result of the optimisation tools contained in our web site platform.
Other than the basic technical set up that we have to do for any client, we have done nothing that anyone with no technical knowledge whatsoever couldn’t have achieved themselves. Sure, we’ve done it quicker because we use this technology every day, but anyone can use cloud hosted email and web sites to login and manage their mailbox and web site content.
With a solid business idea, anything is possible on the Internet, and it doesn’t have to break the bank to achieve it. This might be an established business with a wealth of experience in the “real world”, who is looking at ways of using the internet to deliver their products or services better than they are currently doing, of which the ultimate aim is to be able to increase revenue and reduce overheads at the same time, or it might be a start up business who wants to establish a cost effective web site that really works and gives them the best possible opportunity of succeeding.
In essence, it boils down to thinking things through thoroughly, and using the right tools to do the job. A reliable email and web platform that you can use yourself is essential. Whether you do the day to day maintenance yourself, or pay someone to do it for you, you should use a professional to at least get the basics set up for you in the form of a good design which you can then amend yourself, and we can either add all your content for you, some of it, or just a little!
For more information, see our web site at www.web-marketing.co.uk or contact us on 01526 352919. Objective advice is FREE!
See what you could achieve in a day by going to www.micropubs.co.uk.
Posted on Tue, 6 March, 2012
by IWM Design