Independent Web Marketing has been helping businesses of every type and size to use the Internet since 1996. However, our core market is helping small to medium sized businesses to really get the best out of the Internet. In fact, it is a passion! 

Our role is to give YOU the tools to do the job and to support you by providing objective advice and ongoing practical help. We'll tailor a package according to your needs, expectations and budget.

• We help you to choose the right domain name.
• We host your domain for you and ensure you use your domain e-mail and web addresses correctly.
• We protect your email from spam and viruses.
• We create your initial site for you and provide you with an easy to use content management system so you can update your own web site yourself.
• We help you to market your site and optimise it for the search engines.
• If you need technical support, it's FREE and a human answers the phone.
• Our products are first class and highly reliable.

We also provide a number of fantastic additional services, such as our new Independent Web Publishing service which converts pdfs to on-line page turning web based publications.

If we sound like the sort of business you'd like to deal with, either complete our on-line enquiry form or give us a ring on 01526 352919 and one of our web team will help you. 

Site Marketing

As you can imagine, trading as Independent Web Marketing with a top level domain name of www.web-marketing.co.uk we are asked about site marketing rather a lot!

Although basic optimisation of a site – title, description, keywords, relevant text on page etc – is a common sense start and serves a useful, initial  purpose on the long road to being found through the search engines, there is no doubt that if you want your business to develop and grow you have to be more serious about marketing your web site. Click here to read about how we can help your business develop.

Our clients tend to fall into two main categories.

1] Those who know they should have a web site but who don't really understand the Internet or the technology and need someone to explain what they should be doing in a language they can understand, and then help them implement it. If you think that sounds like you, click here!

2] Those who already have a web site and understand the Internet, but who realise that their current site isn't performing and doing what it should be doing, and want someone to help them fulfil their potential on-line. If that sounds like you, click here!

N E W S

IWM's Content Management System

Our content management system is continually being upgraded. The latest features includes unlimited web space, slideshows, detailed site statistics and the option of your site looking pretty well as bespoke as you would like it to look!

All our new sites are being built using this purpose built system. Many of the images displayed throughout the site are links to sites that use this new system and you can also access a full up to date list of clients already using it and read about the benefits by clicking here.

On-Line Training is now here!
We have set up a series of innovative on-line video training demonstrations which show you how to sign in, add pages, insert content and pretty well do everything that you'll ever need to do. Click here to go to our on-line training section, or have a look at the video below as a taster. Since we have shown it as a thumbnail, you might want to open it up full screen. Then press your escape key to return to normal view.

 Oh and by the way - we don't script these videos so our apologies for the uhmms and errs you hear!

Beating The Credit Crunch  There is no doubt that in these hard economic times, just to “have a web site” is not good enough – it has to be working more effectively for you than ever before. It has genuinely got to help save you admin time and money by providing information that you would otherwise have to spend resources [such as wages, printing, postage] delivering, AND it has to help drive sales and increase revenue.     On the basis that most people either find you via a search engine or simply type your web address in having seen an advert, letterhead or business card, your web site plays a vital role in helping you to give a good first impression. If your site is professional, clean looking, easy to navigate, contains the right kind of information and is up to date, that first impression will be good. If your site is a bit dated and/or contains out of date information, that first impression won’t be so good.   When you yourself look at someone’s web site for the first time, if your first impression of them is good, you’ll think about doing business with them. If it’s not, you are already prejudiced against them – even if they turn out to be OK!   Let’s put it another way. If a rep drove to your office for a meeting to try and get your business, they’d stand a better chance of getting it if they turned up on time, were polite, neatly dressed, knew their facts and had taken the time understood your business and how their products might help your business.   In essence, that’s all your web site has to do. The real point is that if you are going to have a web site, it may as well be a good one that actually serves your needs – especially as it takes the same amount of effort to do it right as to do it wrong. To continue the rep analogy – since they’ve spent the time and the petrol driving over to you anyway, they may as well do all they can to get your business whilst they are there!   We determined to do everything in our power to ensure that OUR clients will survive – and hopefully – prosper during the credit crunch. Regardless of how badly affected specific market sectors are, life goes on. People are still doing business. In the bicentenary of the birth of Charles Darwin the term “survival of the fittest” comes to mind.   Call us. We’ll help you save money and make money.