We all use email and web sites to communicate now. As someone who belongs to a generation in which you hand wrote proper thankyou letters (albeit with Mother nagging one to do so!), it really annoys me that my kids seem incapable of writing English, and communicate in this kind of phonetic shorthand via text or Facebook.
Firstly, a true story. When I was about 7 years old, Colin Cowdrey the great England cricketer came to play golf at Woodhall Spa and I caddied for him. Two days later, I got a two page, handwritten letter from him, thanking ME for caddying for him! Who do you know today of similar fame who would do that?
Anyway, I've never forgotten it. It is always in the back of my mind when I write an email to someone. I always try and put time and effort into it, and put myself in the position of the person I am writing to.
Your web site content is just as vital. If it’s badly written, contains grammatical errors or spelling mistakes, it reflects badly on you. It makes sense to stack the deck as much as you can in your favour and if you promise a great personalised service and stress your attention to detail, it all falls apart if you don’t bother to read it through and spend time crafting your content to get your message over concisely, with direction as to the action you want your customers to take. At the very least, if writing isn't your forte, employ someone to do it for you.
If your web site content – and your emails – are written properly, it builds customer confidence.
There is an even bigger plus to this as well. Google likes well written content. It will rank your site higher, especially if you use a blog or add news articles on a regular basis. Our Cloud Hosted Web Platform actually has an element in the system specifically for this, all ready optimised for Google. This article is written using it and should be indexed by Google within a few days.
Posted on Wed, 12 September, 2012
by Mark Caswell