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Mobile apps are not just used by big name brands. More and more small businesses are following the mobile trend and understand that an effective mobile strategy involves more than just a mobile-friendly website.
In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop, hair salon, fitness or beauty spa, or your local golf club.
These organisations are ahead of the game when it comes to taking their marketing to the next level.
Here are the top 7 benefits of having a mobile app for your business.
1. Be Visible to Customers at All Times
Statistics show that the average user spends over two hours a day (yes, really!) on their mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.
2. Create a Direct Marketing Channel
Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.
One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
3. Provide Value to Your Customers
You can digitalize any loyalty program you have in place. Customers can collect their rewards via your mobile app. The result? More downloads and more return customers. (Check out PunchMe, a service that lets you create smartphone-based loyalty programs.)
4. Build Brand and Recognition
A mobile app for your business can greatly contribute to your brand awareness. There are two aspects to this:
a) Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
b) Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.
5. Improve Customer Engagement
No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers.
How many customers would prefer to communicate with you via text than via phone?
6. Stand Out From the Competition
These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors.
7. Cultivate Customer Loyalty
With all the marketing options available (including newspaper/TV ads, flyers, coupons, websites, website banners, Facebook ads, and bulk email marketing), impact is being lost as customers are being swamped. An App means you can make a more direct connection with your customers, and build loyalty to your product and/or service.
The benefits for smaller businesses are immense, and the costs are low.
Typical set up cost, including initial consultation is £950 plus VAT and app hosting with easy to use content management system and upgrades and maintenance handled for you, is £29 plus VAT per month.
Call us on 01526 352919 to discuss your App, or complete our "Get An App" Enquiry Form